1X2 Network, a leading supplier of online casino games, has secured a deal with Light & Wonder, a NASDAQ and ASX-listed gaming company, to launch its content in the US for the first time. The exclusive agreement will see 1X2 Network’s portfolio of slots, virtual sports, crash games and instant win titles available to players in Michigan via Light & Wonder’s aggregation platform.
A Milestone for 1X2 Network
The deal marks a significant milestone for 1X2 Network, which has been producing innovative and diverse content for the European markets for over 20 years. The company operates four internal studios: 1X2gaming, Iron Dog Studio, Prospect Gaming and Ad Lunam, each with its own distinctive style and features. Some of the popular titles from 1X2 Network include Rainbow Wilds, Battle Maidens, Virtual Football and Crash Factory.
A Strong Platform for Light & Wonder
Light & Wonder, which is based in Las Vegas, Nevada, is a leading provider of content, hardware and systems for the gaming industry. The company has a strong presence in the US market, where it delivers dynamic and immersive content to some of the biggest brands in the industry. The company also has a global reach, with operations in Australia, Europe, Asia and Latin America.
The deal with 1X2 Network is the latest in a string of studio deals for Light & Wonder, which showcases the strength and potential of its market-leading platform and distribution network. The company has also recently signed exclusive agreements with Play’n GO, ReelPlay and Big Time Gaming, among others.
A Promising Future for Online Gaming in the US
The online gaming market in the US has been growing rapidly in recent years, as more states legalize and regulate the activity. Michigan is one of the latest states to launch online gaming, which went live on January 22, 2021. According to the Michigan Gaming Control Board, the online operators generated $29.4 million in gross receipts in the first 10 days of operation.
The deal between 1X2 Network and Light & Wonder is expected to bring more variety and quality to the online gaming offerings in Michigan, as well as other states in the near future. The partnership also demonstrates the increasing collaboration and innovation between European and US gaming companies, which is likely to benefit both the industry and the players.