The digital gaming landscape is witnessing a significant partnership as 7777 Gaming aligns with Scientific Games. This collaboration marks a pivotal step in expanding the reach of iLottery content, setting a new precedent in the industry.
The Genesis of a Partnership
7777 Gaming, a provider of innovative digital gaming solutions, has entered into a strategic partnership with Scientific Games, a global leader in lottery games and services. This alliance is set to deliver a fresh array of digital lottery games through the SG Content Hub Partner Program, promising to enhance the gaming experience for players worldwide.
The partnership is a testament to 7777 Gaming’s commitment to growth and innovation. By joining forces with Scientific Games, the company is poised to significantly broaden the distribution of its engaging lottery games. This move is not just about expansion but also about enriching the quality of content available in the iLottery space.
Synergy and Expansion
The SG Content Hub Partner Program stands as a beacon of diversity, offering a wide selection of iLottery games from top-tier studios. With games available in multiple languages, the platform is well-equipped to cater to a global audience. Scientific Games’ reputation for quality is further solidified by this partnership, as it continues to operate across 50 countries, powering the success of numerous lotteries.
Steve Hickson, VP of Digital Games at Scientific Games, expressed his enthusiasm for the partnership, noting the alignment of 7777 Gaming’s high-quality lottery games with their goal to provide diverse digital content. This collaboration is set to develop the SG Content Hub Partner Program rapidly, offering seamless access to premier content.
A Milestone for 7777 Gaming
For 7777 Gaming, the partnership with Scientific Games is a landmark achievement. Elena Shaterova, the company’s Chief Commercial Officer, highlighted the significance of this collaboration, recognizing 7777 Gaming’s leadership in providing digital lottery solutions. The partnership is expected to drive innovation and growth within the lottery industry, delivering unparalleled gaming experiences to a worldwide audience.
In March, 7777 Gaming expanded its presence in MGA markets by partnering with Condor Gaming. This recent collaboration with Scientific Games is yet another step in the company’s journey to becoming a dominant force in the digital gaming arena.
