Greentube, the digital gaming and entertainment division of NOVOMATIC, is making significant strides in the European iGaming market with its latest partnership with Casino UA. This collaboration marks a notable expansion for Greentube as it continues to solidify its presence in Ukraine.
Launching a Diverse Game Portfolio
Through this partnership, Greentube has introduced over 100 of its popular land-based and online games to Casino UA, which operates both physical and digital gaming services. Players in Ukraine can now enjoy a variety of beloved titles, including the Piggy Prizes Series, Sizzling Hot, and Book of Ra.
- Key Highlights:
- Over 100 games launched with Casino UA.
- Popular franchises now available to local players.
Olexandr Babenko, Director of Casino UA, expressed enthusiasm about the new content, stating, “We welcome Greentube to the Casino UA club. Together with top developers, we’re bringing the best gaming experience to Ukrainian players.” This partnership aims to enhance the gaming options available to players in the region.
Commitment to Growth in Ukraine
Greentube has been focused on expanding its footprint in Ukraine since entering the market in 2021. The partnership with Casino UA represents a significant step forward in this strategy, allowing Greentube to increase its local presence and offer a wider array of gaming options.
Opher Ben Zvi, Greentube’s Team Leader Sales of Operations, shared his excitement about the collaboration, noting, “Since entering the Ukrainian market in 2021, it’s been a priority to grow our presence, and this partnership with a leading operator like Casino UA is a significant step forward.” This commitment to growth underscores Greentube’s dedication to providing quality content to players.
Expanding Global Reach
Greentube’s expansion efforts are not limited to Ukraine. The company has been actively growing its portfolio across various jurisdictions, securing high-profile partnerships in both Europe and North America. Recently, Greentube also formed a partnership with NetBet, further enhancing its market presence.
In North America, Greentube has teamed up with FanDuel to expand its online casino content offerings in New Jersey and Michigan, making its games accessible to a broader audience. This strategic approach highlights Greentube’s ambition to become a key player in the global gaming industry.
As Greentube continues to forge partnerships and expand its game offerings, the company is well-positioned to capitalize on the growing demand for online gaming in various markets, including Ukraine.
