BetMGM, one of the biggest players in the sports betting and igaming space, announced on Monday that Casey Hurbis will be stepping into the role of Chief Marketing Officer. With a rich background in consumer marketing, Hurbis brings over 30 years of experience to the table, poised to help steer BetMGM into the future.
BetMGM’s announcement marks a significant move in its continued growth trajectory, with the hiring of Hurbis expected to fuel the company’s marketing and branding efforts across various channels. Reporting to BetMGM Chief Revenue Officer Matt Prevost, Hurbis is set to play a crucial role in shaping the future of the brand, which has already become one of the most recognizable names in the sports betting industry.
“Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and igaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team,” said Prevost in a statement. “Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.”
Hurbis takes over the CMO role at an exciting time for BetMGM. As the sports betting market expands and competition increases, he will be instrumental in overseeing the company’s marketing strategy across multiple platforms, including digital advertising, consumer engagement, and partnership development.
An Impressive Track Record in Marketing
Casey Hurbis’s career spans decades of leadership in marketing roles, with a particular focus on consumer engagement, digital campaigns, and brand-building strategies. Most recently, Hurbis served as the Chief Marketing Officer at Rocket Mortgage, where he helped elevate the company’s marketing presence. Under his leadership, Rocket Mortgage made headlines with successful Super Bowl commercials, including multiple years at the top of USA Today’s Ad Meter rankings. His marketing savvy was also behind the launch of the Rocket Mortgage Classic, an event on the PGA Tour that cemented the company’s presence in the sporting world.
For BetMGM, this experience is invaluable as the company looks to continue making strides in the crowded and highly competitive sports betting landscape. Hurbis’s ability to blend traditional and digital marketing efforts will be key in differentiating BetMGM in an industry that is seeing explosive growth.
Sports Betting: A High-Stakes Industry for Marketers
Sports betting, in particular, presents unique challenges for marketers, combining high customer demand with fierce competition. With major players entering the market and a surge in mobile betting, Hurbis will need to craft campaigns that not only attract new users but also enhance the experience for existing customers.
“I’m honored to join BetMGM at such an exciting time in its growth,” Hurbis remarked. “BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.”
The sports betting sector’s fast-paced nature and rapid technological developments make it a particularly exciting space for marketing professionals, and Hurbis is set to lead BetMGM’s marketing department into new territories of creativity and engagement.
A Well-Rounded Leader with Diverse Experience
Before his tenure at Rocket Mortgage, Hurbis spent an impressive 24 years in automotive marketing, where he spearheaded advertising and communications for Fiat and Alfa Romeo. His breadth of experience across industries positions him well to handle the unique challenges of marketing in the sports betting space.
Moreover, Hurbis has a passion for giving back to the community. He supports several organizations, including the Special Olympics, the Salvation Army, and Bethany Christian Adoption Services. His commitment to corporate social responsibility is an additional asset that aligns with BetMGM’s values.
Hurbis also serves on the board of directors for several organizations, including Adcraft Detroit, Michigan State Communication Arts and Sciences, Brand Innovators, and the Detroit Sports Commission. This deep involvement in the marketing and business communities reinforces his expertise in leading brands through complex marketing landscapes.
BetMGM’s Vision for the Future
BetMGM has been positioning itself as a leader in the sports betting and igaming space, and with Hurbis joining the leadership team, it’s clear that the company is focused on staying ahead of the curve. His appointment signals BetMGM’s ongoing commitment to innovation, creativity, and delivering engaging experiences for both new and loyal customers alike.
Hurbis’s deep understanding of digital advertising and consumer engagement will certainly be an asset in continuing BetMGM’s growth and expansion in an increasingly competitive market.
