Global online gambling operator Stake is making a bold move into Denmark by acquiring MocinoPlay, the operator behind the VinderCasino brand. While the financial details remain under wraps, the deal hinges on approval from Denmark’s regulator, Spillemyndigheden. Stake has not revealed when it expects to close the acquisition.
This potential acquisition is part of Stake’s larger push to cement its position in regulated markets worldwide. With Denmark as a new frontier, the company aims to strengthen its foothold in Northern Europe.
Strategic Expansion into High-Value Markets
Stake’s Chief Strategy Officer, Brais Pena, highlighted the strategic importance of the acquisition. According to Pena, Denmark represents a “high-value” market with promising growth potential. The move is consistent with Stake’s broader approach of tapping into regulated territories where compliance is paramount.
Pena remarked, “We are demonstrating our clear ability to be successful in highly regulated markets. This provides us with a blueprint for entry in other territories where compliance is crucial.” He also praised MocinoPlay’s efforts in building the VinderCasino brand, expressing optimism about combining their local expertise with Stake’s proven model to accelerate growth.
This acquisition aligns with Stake’s ambition to not only expand its geographical reach but also to strengthen its regulatory framework—a critical factor in today’s competitive gambling landscape.
MocinoPlay’s Local Expertise Meets Stake’s Global Vision
Peter Eugen Clausen, CEO of MocinoPlay, echoed the enthusiasm, calling the partnership a perfect blend of local know-how and global ambition. “Easygo is setting new standards in the gambling industry, and we are thrilled to be part of this journey,” Clausen said. He sees the collaboration as an opportunity to introduce the Danish market to Stake’s world-class offerings.
The integration of Stake’s resources and branding with MocinoPlay’s understanding of the Danish market could create a significant ripple in the region’s gambling industry.
Stake’s Growing Global Footprint
The Denmark deal follows Stake’s recent launch in Brazil, a newly regulated market that opened on 1 January 2025. Stake secured its Brazilian licence late last year, ensuring a smooth entry into one of Latin America’s largest gambling markets.
This isn’t Stake’s first foray into regulated markets through acquisitions. In July 2024, the company purchased Italy-based Baldo Line and its Idealbet.it brand, establishing a presence in Southern Europe. A few months later, in November 2023, Stake acquired Betfair Colombia, marking its debut in Latin America. These acquisitions showcase Stake’s commitment to leveraging mergers and acquisitions as a growth strategy.
With its presence already established in Latin America and Southern Europe, Stake’s Northern Europe move is a natural next step. Pena explained, “We have already expanded our local presence in Latam and Southern Europe, so making our mark in the north was the clear next step.”
Regulatory Challenges and Market Opportunities
While the acquisition of MocinoPlay represents an exciting opportunity for Stake, regulatory approval remains a critical hurdle. Denmark’s Spillemyndigheden is known for its stringent oversight, ensuring fair play and consumer protection. However, Stake’s recent history of successfully navigating regulatory landscapes in Brazil and Europe positions it well to meet Denmark’s standards.
Once approved, the deal could set the stage for Stake to compete with established operators in Denmark, a market characterised by high consumer trust and robust demand for online gambling services.
