Aristocrat Leisure Ltd, one of the world’s leading providers of gaming and technology solutions, has announced the appointment of Matthew Primmer as Chief Product Officer, effective February 28, 2024. Primmer will report directly to Aristocrat’s CEO and Managing Director, Trevor Croker.
Primmer’s background and achievements
Primmer comes to the role with over 20 years’ experience in the global gaming industry, including 10 years at Aristocrat in a range of senior product strategy, insights and leadership roles in Australia and the U.S. He has been Chief Product Officer at Aristocrat Gaming for four years, leading Design & Development (D&D) in Aristocrat’s largest operating business, with casino game content and hardware comprising its most strategically important portfolios. He previously held marketing and sales roles at Ainsworth Game Technology and Shuffle Master.
Croker said he is delighted to elevate a global gaming executive of Primmer’s caliber to the company’s leadership team. “Over the past decade, Matt has made a strong contribution to building and extending Aristocrat’s global product leadership, fostering our outstanding creative and technical talent, championing D&D and placing customer needs at the center of our product strategy,” Croker said.
Aristocrat’s financial performance and growth strategy
The appointment comes after Aristocrat posted a 13.0% rise in revenue for its 2023 financial year. The results show revenue for the year amounted to AU$6.30bn (£3.23bn/€3.78bn/US$4.09bn). Figures reveal widespread success in the gaming and technology business, with EBITDA and certain measurements of profitability rising. For the group, net profit after tax and before amortisation of acquired intangibles was 46.7% higher at $1.54bn.
With this, Croker hinted at more acquisitions in 2024 as Aristocrat continues to seek out new growth opportunities. One of them is NeoGames, with a $1.20bn deal struck in May. This is set to complete before the end of H1 in calendar 2024.
