In a surprising turn of events, Arizona has emerged as the new leader in sports betting, surpassing Nevada. Just 32 months after Arizona sportsbooks launched their betting services, April marked the first month ever that they took in more wagers than their Nevada counterparts. The once-dominant Nevada market now trails its neighboring state, and analysts predict that this trend will continue.
The Shift in Southwest Sports Betting
Arizona’s rise to the top can be attributed to several factors. First, the U.S. Supreme Court’s 2018 ruling opened the door for states to legalize sports betting, prompting Arizona to swiftly enter the market. Meanwhile, Nevada, which was long considered the sports betting capital, has faced challenges.
Mobile Betting Dominance
Around two-thirds of sports bets in Nevada are made through mobile apps. However, Arizona’s mobile betting infrastructure has been more robust from the outset, allowing bettors to place wagers conveniently. This accessibility has contributed significantly to Arizona’s success.
Remote Registration Matters
One critical difference lies in the technology known as remote registration. In Arizona, bettors can register for sports betting accounts remotely, making it easier for new users to participate. In contrast, Nevada requires in-person registration, which has hindered its growth. As a result, Nevada has slipped to 10th place for annual sports betting revenue.
The New Normal for Nevada
April’s results are indicative of a shifting landscape. Nevada sportsbooks took in almost $569.3 million in sports wagers, while Arizona operators booked an impressive $656.3 million in bets. Analysts believe that this trend will persist, with Arizona maintaining its lead.
