BETER, a leading esports technology and data provider, has announced a strategic partnership with VeliTech, a platform solutions specialist in the iGaming and sports betting sectors. This collaboration promises to expand esports offerings and elevate betting experiences for operators and bettors alike.

BETER’s Esports Portfolio Enhances VeliTech’s Core Offerings

Through this partnership, BETER will integrate its diverse portfolio into VeliTech’s core platform. This integration will allow VeliTech’s partners to tap into a comprehensive suite of esports products designed to boost player engagement and retention.

BETER’s portfolio includes:

• Extensive 24/7 Content: ESportsBattle tournaments, eHockey, eBasketball, and eFootball.
• Massive Event Coverage: Over 40,000 live and pre-match events annually across 450 tournaments.
• Official Data and Odds: For popular titles like Counter-Strike 2, Valorant, Dota 2, and League of Legends.

This robust lineup aligns with VeliTech’s mission to deliver cutting-edge betting solutions, enhancing the esports experience for operators and players.

A New Era for Esports Betting

The esports industry has seen meteoric growth in recent years, becoming a key focus for sports betting operators. With more players drawn to competitive video gaming, the need for high-quality content and seamless integration has never been more pressing.

VeliTech, through its VeliSports division, recognizes the growing importance of esports betting. Head of VeliSports, Tamar Skhirtladze, expressed enthusiasm for the partnership, emphasizing its potential to provide top-tier content, including:

• ESportsBattle tournaments.
• Setka Cup competitions.
• Fan-favorite games like Dota 2 and League of Legends.

“This collaboration strengthens VeliTech’s position as a trusted partner for operators,” Skhirtladze remarked, highlighting the technological prowess and reliability both companies bring to the table.

BETER’s Growing Influence

BETER CEO Gal Ehrlich sees the partnership as an opportunity to expand the company’s reach and bring its market-leading solutions to new audiences. Ehrlich praised VeliTech for its advanced platform capabilities, which ensure smooth and engaging experiences for sportsbook operators.

“Fast betting content is a must-have for today’s operators, and BETER’s offerings are widely recognized as industry leaders,” Ehrlich said.

Beyond the partnership, BETER continues to push boundaries by delivering unparalleled esports data, odds, and live event coverage.

A Broader Trend in Esports Expansion

This collaboration is part of a larger trend in the esports betting industry, where companies are forging alliances to meet growing demand. Notably, BETER’s move mirrors efforts by competitors like PandaScore, which recently partnered with Tabcorp in Australia and secured a U.S. license to expand its footprint.

The esports betting market is evolving rapidly, and partnerships like BETER and VeliTech’s are crucial for staying ahead in this highly competitive space.