In a landscape where diversity often takes a backseat, a new initiative called Defy the Odds is stepping up to change the narrative. Founded by industry veterans Sue Schneider, Paris Smith, and Kelly Kehn, this startup launchpad aims to support underserved entrepreneurs in the gaming sector, providing them with the resources and connections they need to thrive.
Bridging the Gap in Gaming
Schneider, Smith, and Kehn have experienced firsthand the challenges of being women in a predominantly male industry. Their collective experience spans over 80 years, and they have often found themselves as the only women in meetings filled with male counterparts.
“We wanted to try to create something for people who are not getting a seat at the table,” Schneider explained during an interview at the Global Gaming Expo. The trio recognized the need for a platform that would help diverse voices be heard and valued in the gaming industry.
- Key Goals of Defy the Odds:
- Support underserved entrepreneurs.
- Create networking opportunities.
- Foster innovation among minority communities.
A Surge of Interest
Since its launch, Defy the Odds has seen an overwhelming response, with inquiries pouring in from individuals eager to learn more about the services offered. Smith noted that just two days after the launch, they received hundreds of queries, indicating a strong demand for the support they aim to provide.
“There’s so much area to cover between what people know and what they don’t know,” Smith remarked. The team is committed to formalizing the services they will offer, ensuring that they can effectively bridge the knowledge gap in the industry.
Building a Support Network
One of the primary objectives of Defy the Odds is to encourage women and other minority groups to share their ideas and pursue entrepreneurial ventures. Schneider emphasized the importance of creating a supportive environment where individuals feel empowered to take risks and innovate.
“We want to work with various incubators and universities,” Schneider stated. “We want to let them know it’s not only a good idea, but it is pertinent to us, and we support them.” This approach aims to stimulate innovation and foster a sense of community among aspiring founders.
- Support Network Initiatives:
- Collaborations with incubators and universities.
- Workshops and mentorship programs.
- Resources for idea development and business planning.
A Vision for the Future
Defy the Odds is not just about creating opportunities; it’s about reshaping the gaming industry to be more inclusive and representative. The founders are passionate about building a network that uplifts diverse voices and encourages collaboration.
As they move forward, the trio is focused on ensuring that their initiative is accessible to everyone, regardless of background. “Our intentions are to build this for everybody,” Schneider affirmed, highlighting their commitment to inclusivity.
With Defy the Odds, the gaming industry may soon see a wave of innovation and creativity from those who have historically been sidelined. By empowering women and underserved groups, this initiative is poised to make a lasting impact on the future of gaming.
