Sports betting has been booming in the U.S. in recent years, reaching new heights of popularity and profitability. In 2023, the sports wagering industry surpassed $100 billion in handle and $10 billion in revenue for the first time, thanks to the expansion of legal markets, the emergence of new players, and the increased demand for online and mobile platforms. However, the biggest potential disruptor in 2024 may be ESPN BET, the new sports betting brand launched by PENN Entertainment in partnership with ESPN, the worldwide leader in sports.
How ESPN BET is different from other sportsbooks
ESPN BET is not just another sportsbook in the crowded and competitive U.S. market. It is a game changer that leverages the power and reach of ESPN, the most trusted and influential sports media network in the world. ESPN BET offers a unique and immersive sports betting experience that combines the best of both worlds: the content and analysis of ESPN, and the technology and innovation of PENN Entertainment.
Some of the features that make ESPN BET stand out from the rest are:
- A mobile betting app that integrates ESPN’s live streaming, scores, stats, news, and podcasts, as well as PENN’s proprietary risk management and trading platform.
- A sign-up bonus of up to $1,000 for new customers, as well as exclusive promotions and offers for existing customers, such as free bets, odds boosts, and loyalty rewards.
- A wide range of betting options, including pre-game and in-play wagering, parlays, teasers, futures, props, and more, across all major sports and leagues, such as the NFL, NBA, MLB, NHL, NCAA, UFC, and more.
- A dedicated ESPN BET studio that produces original and engaging sports betting content, such as shows, podcasts, and documentaries, featuring ESPN’s talent and experts, such as Scott Van Pelt, Doug Kezirian, Stanford Steve, and more.
- A social and interactive platform that allows customers to share their bets, opinions, and insights with other sports fans and bettors, as well as to follow and copy the bets of their favorite ESPN personalities and analysts.
How ESPN BET is shaking up the sports betting industry
ESPN BET is not only a new and exciting option for sports bettors, but also a major threat and challenge for other sports betting operators and stakeholders. ESPN BET has the potential to capture a significant share of the U.S. sports betting market, thanks to its brand recognition, customer loyalty, and content quality. According to a recent survey by Eilers & Krejcik Gaming, ESPN is the most trusted source of sports information among U.S. sports fans, and the most preferred partner for sports betting among U.S. sports bettors.
ESPN BET also has the advantage of being backed by PENN Entertainment, one of the largest and most diversified gaming and entertainment companies in the U.S., with a portfolio of 43 properties in 19 states, as well as online gaming and sports betting platforms in 14 states. PENN Entertainment has a proven track record of success and innovation in the sports betting industry, having previously partnered with Barstool Sports, one of the most popular and controversial sports media brands in the U.S.
ESPN BET is expected to have a significant impact on the sports betting industry in 2024, as it aims to attract new and existing customers, increase engagement and retention, and generate more revenue and profit. ESPN BET is also expected to influence the sports betting landscape, as it sets new standards and trends for sports betting content, products, and services.
How ESPN BET is benefiting sports fans and bettors
ESPN BET is not only a game changer for the sports betting industry, but also a game enhancer for sports fans and bettors. ESPN BET offers a one-stop shop for sports betting enthusiasts, who can enjoy the convenience and excitement of having everything they need and want in one place: the best sports betting platform, the best sports media network, and the best sports betting community.
ESPN BET allows sports fans and bettors to:
- Access the most comprehensive and reliable sports information and analysis, as well as the most entertaining and engaging sports content, from ESPN, the undisputed leader in sports media.
- Bet on the most diverse and competitive sports betting markets, as well as the most innovative and attractive sports betting products, from PENN Entertainment, one of the most experienced and reputable sports betting operators.
- Interact with the most passionate and knowledgeable sports fans and bettors, as well as the most influential and charismatic sports personalities and experts, from ESPN BET, the most social and interactive sports betting platform.
ESPN BET is the ultimate sports betting destination for sports fans and bettors, who can enjoy the thrill and fun of sports betting, while also learning and improving their skills and strategies, and being part of a vibrant and supportive sports betting community.
