Evolution Gaming has launched Crazy Time Italia, the first native-language version of its popular live game show, Crazy Time. This new iteration, featuring Italian-speaking game hosts, is now live from Evolution’s advanced studio in Malta and is available to players through Italian market operators. Crazy Time Italia aims to provide a more immersive and culturally resonant experience for Italian players, enhancing the already engaging gameplay with native language interaction.
Bringing Crazy Time to Italian Players
Crazy Time, since its global launch in 2020, has captivated millions of online players worldwide with its fast-paced and engaging gameplay. The game is known for its blend of a main game and four interactive bonus games, where players can win multipliers of up to 20,000x their bet. The main game features a money wheel paired with a Top Slot that offers exciting multiplier opportunities. The four bonus games — Cash Hunt, Pachinko, Coin Flip, and Crazy Time — introduce various unique gameplay elements, including a shooting gallery, a coin flip mechanism, and a puck-drop challenge.
With Crazy Time Italia, Evolution is enhancing the player experience by offering a localized version that caters specifically to Italian players. Presented by native-speaking hosts, the new version aims to create a more immersive and culturally resonant experience for its audience. This personal touch is expected to strengthen the connection between the hosts and players, resulting in a more engaging experience.
Evolution’s Success with Localization
Localization has played a crucial role in Evolution’s strategy to expand its global presence. Gionata La Torre, CEO of Evolution in Europe, emphasized the impact of localized games in fostering player engagement and building long-term loyalty. “Crazy Time Italia is another landmark in the Crazy Time success story,” said La Torre. “Time after time, Evolution’s localized online casino games and game shows — hosted by professional, highly trained, native-speaking dealers and presenters — have been proven to maximize player engagement, session times, return visits, and long-term loyalty.”
La Torre also highlighted the importance of cultural nuance in enhancing the gameplay experience. “Players feel even more at home with game presenters speaking and reacting to developments in their native tongue. Cultural nuances are shared, and a great rapport is struck between and amongst the presenter and players,” he explained. This personal touch is expected to strengthen the connection between the hosts and players, resulting in a more engaging experience.
Record Wins and Exciting Gameplay
Crazy Time has gained a reputation for its thrilling bonus games and high payout potential. In July 2024, Evolution reported the game’s largest-ever payout, with the Pachinko Bonus game producing a 10,000x multiplier, leading to a total win of €34.5 million shared by multiple players. The combination of engaging mechanics and massive win potential has made Crazy Time a staple in live online casinos.
The appeal of Crazy Time lies not only in its fun gameplay but also in its potential for huge payouts. The game’s mix of entertainment, action, and innovative gameplay has set a new standard for live game shows in the online gambling industry. Now, with the introduction of Crazy Time Italia, Italian players can engage with the game in a more familiar and culturally relevant environment. The game’s unique format centers around a main game and four thrilling bonus games. Players are drawn to the game’s interactive elements and the opportunity to land impressive multipliers, with the chance to win up to a staggering 20,000x their bet.
