Gaming Innovation Group (GiG), a multi-award-winning provider of technology, content, and solutions, has entered into a landmark partnership with The Football Pools (The Pools), a renowned name in UK Pools betting. This strategic collaboration aims to revitalize The Pools’ online presence by leveraging GiG’s cutting-edge technology. As part of this deal, The Pools will gain access to GiG’s revolutionary sportsbook, SportX, and its leading iGaming platform, CoreX.
The Football Pools: A Legacy Brand
The Pools, an iconic brand with over a century of history in the UK, has been synonymous with pools-based accumulator bets on professional football matches. Now, under the new umbrella brand, The Pools, they are set to expand their offerings beyond traditional pools betting. With GiG’s support, The Pools will enhance their customer experience by introducing sports wagering, casino games, and lotto products.
GiG’s X-Suite Solutions
GiG’s X-Suite, which includes SportX and CoreX, represents a leap forward in iGaming technology. SportX offers a comprehensive sports betting experience, localized for UK operators. Its feature-rich design ensures an engaging platform for players. Meanwhile, CoreX serves as the backbone of The Pools’ iGaming operations, providing a seamless and efficient infrastructure.
A Promising Market
The UK iGaming market, valued at £11.01 billion (€12.80 billion), ranks second globally, trailing only the United States. GiG’s entry into the UK market with its X-Suite solutions signifies a strategic move to capitalize on this vast potential. Andrew Cochrane, GiG’s Chief Business Officer, expressed confidence in the partnership: “We know the UK market extremely well, and I’m optimistic about our strategy to increase our B2B market share in key regulated European markets.”
