Greentube, the digital gaming division of NOVOMATIC, is continuing its push into the U.S. market with a new partnership that brings its diverse gaming content to Hard Rock Bet in New Jersey.
This expansion is a major step for Greentube as it strengthens its footprint in the competitive U.S. iGaming sector. The collaboration marks a significant milestone in the company’s efforts to broaden its reach and cater to an ever-growing player base in one of the country’s key gaming markets.
A Fresh Addition to Hard Rock Bet’s Game Portfolio
Greentube’s latest partnership with Hard Rock Digital makes a variety of its popular gaming titles available to players in New Jersey. The games, now part of Hard Rock Bet’s expansive casino portfolio, are expected to offer new levels of excitement for both seasoned and new players.
Among the titles that will become available through this partnership are fan favorites like Diamond Cash: Almighty Kraken, Piggy Prizes: Wand of Riches, and Wild Lines: American Eagle. These games, known for their innovative mechanics and engaging features, are expected to enhance the gaming experience for Hard Rock Bet users.
Greentube is no stranger to creating buzz with its titles, and the addition of these games to Hard Rock Bet’s platform is likely to provide a significant boost. With the company’s diverse selection of video bingo, slots, social gaming, and table games, players will have plenty of options to explore and enjoy.
Interestingly, Greentube’s content now complements the casino’s existing offering, which already includes more than 2,200 games. The blend of Greentube’s premium content with Hard Rock Bet’s impressive portfolio promises to make the platform even more attractive to players looking for variety and quality in their gaming choices.
Strengthening Presence in Key U.S. Markets
The New Jersey launch is part of Greentube’s broader strategy to build a stronger presence in the United States. The company has been focusing on establishing itself as a major player in the North American market. New Jersey, known for its mature and competitive iGaming landscape, is an ideal base for this push.
In fact, Greentube has been making waves not just in New Jersey, but across the U.S. The company recently expanded its reach through a partnership with FanDuel in Michigan, which also extended to New Jersey. This move helped Greentube continue its momentum in a market that has seen significant growth in recent years.
By teaming up with established operators like Hard Rock, Greentube is positioning itself as a key supplier to some of the largest platforms in the iGaming industry. With a proven track record of success in Europe and other parts of the world, the company’s efforts in North America are expected to pay off as demand for high-quality digital gaming content continues to rise.
Greentube’s expanding list of partnerships includes major brands like Caesars in Ontario, Canada, and Casino UA in Ukraine, showcasing the company’s ability to adapt to diverse regulatory environments and player preferences. In each new market, the company has focused on offering a wide range of games to meet the needs of different players, whether they prefer slots, table games, or social gaming experiences.
Greentube’s U.S. Strategy: What’s Next?
Looking ahead, Greentube’s continued growth in the U.S. market seems inevitable. The company has demonstrated a clear commitment to strengthening its position by signing partnerships with key operators, expanding its game library, and focusing on delivering premium content to new markets.
As one of the fastest-growing segments in the global gaming industry, the North American market holds significant promise for Greentube. With competition intensifying among major players, Greentube’s ability to bring innovative content and strategic partnerships into play could be the edge it needs to become a dominant force in the iGaming space.
Markus Antl, Director of Global Sales and Key Account Management at Greentube, shared his enthusiasm about the partnership, expressing excitement about introducing the company’s games to a wider audience. “The partnership in New Jersey is a long-awaited one for us, and we look forward to introducing our content to even more players in the state,” Antl said.
Meanwhile, Hard Rock Digital’s SVP of Casino, Grant Williams, also highlighted the significance of this content addition. With Greentube’s premium games now included, Hard Rock Bet’s already diverse selection of 2,200 games will become even more compelling for players, especially with integrated rewards and engaging promotions like the recently concluded Slots Championship.
The future for Greentube in the U.S. market appears bright as the company continues to secure high-profile deals and expand its portfolio. This latest partnership in New Jersey is just the beginning of what could be a game-changing expansion in North America.
