International Game Technology (IGT) is gearing up to present its cutting-edge lottery solutions at the upcoming World Lottery Summit (WLS) 2024, taking place from October 21-24 in Paris. With a focus on driving growth and enhancing player engagement, IGT will exhibit a diverse portfolio of products at booth 30 in the Palais des Congrès de Paris.
A Vision for the Future of Lottery
At WLS 2024, IGT will unveil its “Future Forward, Growth Driven” approach, showcasing a suite of advanced digital and retail products designed to elevate the lottery experience. Renato Ascoli, CEO of IGT Global Lottery, emphasized the importance of customer and player insights in shaping their innovative offerings.
- Key Highlights:
- Real-World Experience: The booth will replicate actual lottery environments, allowing attendees to experience IGT’s solutions from the player’s perspective.
- Focus on Engagement: IGT aims to engage players wherever they choose to play, whether in retail settings or online.
This commitment to innovation reflects IGT’s leadership in the lottery industry and its dedication to providing high-performing technology and exciting game content.
Premier Retail Solutions and Integrated Technology
IGT’s exhibit will feature a range of premier retail lottery solutions aimed at modernizing the retail environment and enhancing player engagement. Among the standout products are:
- New Lottery Terminal: A recently released terminal designed for optimal performance.
- Digital Menu Boards: Customizable large- and small-format boards to enhance visibility and engagement.
- Self-Service Machines: Innovative machines that empower players to interact with lottery offerings directly.
- In-Lane Solutions: Strategies to bring lottery games closer to players in retail settings.
Additionally, IGT will showcase its OMNIA platform, a comprehensive integrated solution that equips lottery operators with the tools needed to thrive in a competitive landscape. OMNIA’s Connected Play feature modernizes the retail experience by offering digital interactions and valuable insights into player behavior.
Engaging Instant Tickets and iLottery Offerings
Visitors to IGT’s booth can also look forward to exciting instant ticket offerings, including the revolutionary Infinity Instants™ platform. This innovative solution allows for an infinite number of customized scratch ticket designs, enhancing the visual appeal and variety of instant games.
- Featured Instant Ticket Brands:
- Ghostbusters™
- Jumanji™
- Wheel of Fortune™
In addition to instant tickets, IGT will highlight its comprehensive iLottery portfolio, which includes an updated cloud-based player portal and a top-rated mobile app. Attendees can explore interactive displays featuring popular eInstant games and learn about enhancements to the player experience, including responsible gaming features and simplified messaging.
Thought Leadership at WLS 2024
IGT executives will also take part in several speaking events during the summit. Marco Tasso, IGT’s Chief Operating Officer of Italian and International Sales and Operations, will present on “Perspectives in AI and Implications for Lottery” on October 22. Renato Ascoli will join the Platinum Contributor Panel on October 23, further showcasing IGT’s commitment to thought leadership in the lottery sector.
As IGT prepares for WLS 2024, the company is poised to demonstrate its innovative solutions that not only drive growth but also enhance the overall lottery experience for players and operators alike.
