Kambi Group, a leading provider of sports betting technology, has secured a significant partnership with Wind Creek Hospitality, the gaming arm of the Poarch Band of Creek Indians. The multi-year deal will see Kambi provide state-of-the-art sportsbook technology at Wind Creek Chicago Southland, a new casino located in the southern suburbs of Chicago.
This collaboration marks a milestone in the growing trend of tribal operators embracing cutting-edge technology to enhance their gaming offerings. With Kambi’s industry-leading solutions, the Wind Creek Chicago Southland will feature innovative betting kiosks, a “Bring Your Own Device” (BYOD) system, and a bet builder feature, aimed at creating an immersive and seamless betting experience for patrons.
Wind Creek Chicago Southland’s Grand Opening
The Wind Creek Chicago Southland Casino opened its doors on November 11, 2024, and is already drawing attention. Boasting a 70,000-square-foot gaming space, the casino offers a wide range of gaming options, including 56 table games and 1,400 slot machines. The addition of a high-quality sportsbook is expected to further elevate the casino’s appeal, making it a go-to destination for sports fans and gamblers alike.
“We’re thrilled to partner with Wind Creek Hospitality to bring our industry-leading sportsbook technology to Wind Creek Chicago Southland,” said Werner Becher, CEO of Kambi Group, in a recent announcement. “This deal is not only a testament to the trust that tribal operators place in Kambi, but it also demonstrates our ongoing commitment to providing top-notch sports betting experiences across the U.S.”
Kambi’s Role in the New Casino’s Sportsbook
As part of the agreement, Kambi will deliver its advanced sportsbook technology to the casino, integrating its “Bring Your Own Device” solution, which allows customers to place bets using their personal devices, as well as adding self-service betting kiosks throughout the venue. These features are designed to cater to the growing demand for convenient, user-friendly betting options.
Additionally, Kambi’s bet builder technology will allow patrons to create customized bets, further enhancing the personalization and excitement of the betting experience. This flexibility is expected to draw sports enthusiasts, from casual fans to die-hard bettors, looking for a more tailored way to engage with their favorite games.
The Importance of the Partnership
For Wind Creek Hospitality, partnering with a proven technology provider like Kambi is crucial to ensuring the success of their sportsbook offering. With a focus on delivering world-class entertainment experiences, Wind Creek has worked diligently to make its new casino in the Chicago area a standout destination.
Brent Pinkston, Chief Operating Officer of Wind Creek Hospitality, emphasized the importance of selecting a reliable sportsbook partner: “With the opening of our new Wind Creek Chicago Southland property, it was essential we partnered with a leader in B2B sports betting provision such as Kambi. We are committed to delivering world-class entertainment solutions to our guests, and Kambi’s proven track record and innovative technology will help us to deliver a best-in-class sportsbook product.”
Expanding the Wind Creek Brand
This partnership is not just a one-off for Wind Creek Hospitality. The company, which has a strong presence in Alabama, has been expanding its footprint across the U.S. In fact, the new casino in Chicago is part of a broader strategy to increase Wind Creek’s market share and offer premium entertainment options to guests in various regions.
Wind Creek’s growing portfolio is also highlighted by its recent deal with Kambi, which reflects the casino’s strategy to offer innovative products and services. The collaboration is part of a larger effort to make Wind Creek Chicago Southland a premier gaming and entertainment venue in the Midwest.
Looking Ahead
As sports betting continues to gain popularity across the United States, this partnership between Kambi and Wind Creek positions both companies for future success in the expanding market. The sportsbook at Wind Creek Chicago Southland is expected to be a major draw for the casino, providing a competitive edge in a region with a growing interest in legalized sports wagering.
With Kambi’s reputation for innovation and reliability, and Wind Creek’s commitment to offering exceptional experiences, this new partnership is poised to reshape the sports betting landscape in the region. The success of the Wind Creek Chicago Southland sportsbook could set a precedent for future tribal casino expansions and technology partnerships throughout the U.S.
