Golden Entertainment, the owner and operator of Arizona Charlie’s Decatur and Boulder in Las Vegas, has announced the appointment of Lisa Rose as the new director of marketing for both properties. Rose will oversee all aspects of marketing, including advertising, promotions, player development, and entertainment.
A seasoned professional with over 20 years of experience
Rose brings with her a wealth of experience in the gaming industry, having worked for several major casino operators in Las Vegas and other markets. She started her career as a marketing coordinator at Station Casinos in 2000, and later held various positions at MGM Resorts International, Boyd Gaming, and Penn National Gaming.
Most recently, she served as the director of marketing at Tropicana Las Vegas, where she was responsible for developing and executing strategic marketing plans, managing a $25 million budget, and leading a team of 65 employees. She also played a key role in the transition of the property from Penn National Gaming to Bally’s Corporation in 2021.
Rose said she is excited to join Golden Entertainment and Arizona Charlie’s, and looks forward to creating memorable experiences for the guests and team members. “I am thrilled to be part of the Golden Entertainment family and to work with the amazing staff at Arizona Charlie’s,” she said. “I have always admired the company’s culture and values, and I am eager to contribute to its growth and success.”
Arizona Charlie’s: a local favorite with a loyal customer base
Arizona Charlie’s Decatur and Boulder are two of the 10 casino resorts owned and operated by Golden Entertainment in Nevada and Maryland. The properties cater to the local market, offering a variety of gaming, dining, and entertainment options, as well as a hotel and RV park.
According to Golden Entertainment, Arizona Charlie’s has a loyal customer base, with over 70% of its revenue coming from repeat guests. The properties also feature the popular True Rewards loyalty program, which allows members to earn and redeem points at over 140 locations across Nevada, Maryland, and Montana.
Mark Majetich, the senior vice president and general manager of Arizona Charlie’s, said he is delighted to welcome Rose to the team, and expects her to bring a fresh perspective and innovative ideas to the marketing department. “Lisa is a seasoned professional with a proven track record of delivering results and enhancing customer satisfaction,” he said. “She has a deep understanding of the Las Vegas market and the needs and preferences of our guests. We are confident that she will be a valuable asset to our organization and help us achieve our goals.”
Golden Entertainment: a diversified gaming company with a strong performance
Golden Entertainment is a diversified gaming company that operates casinos, taverns, and distributed gaming in Nevada, Maryland, and Montana. The company also owns a 34% stake in Trustworthy Brewing Co., the first brewery to be located inside a casino in Las Vegas.
The company reported a strong performance in the third quarter of 2021, with revenue of $279 million, net income of $14 million, and adjusted EBITDA of $61.1 million. The company also announced that it had completed the sale of its Nevada slot route operations to Oaktree Capital Management for $215 million in January 2022.
Blake Sartini, the chairman and CEO of Golden Entertainment, said the company is optimistic about the future, as it continues to benefit from the recovery of the Las Vegas market and the growth of its distributed gaming segment. He also said the company is focused on enhancing its existing properties, pursuing new opportunities, and returning capital to shareholders. “We are pleased with our performance and the progress we have made in executing our strategic initiatives,” he said. “We remain committed to creating long-term value for our stakeholders and delivering exceptional experiences for our customers and team members.”
