OlyBet, a premier gaming and sports entertainment brand, has taken a significant step in expanding its reach with a new partnership with the World Snooker Tour (WST). This strategic alliance, announced earlier this week, designates OlyBet as the Official European Betting Partner for WST, solidifying the brand’s presence in the world of professional snooker.
A Winning Partnership for OlyBet and WST
The newly forged agreement marks a major milestone for both OlyBet and WST. As part of the collaboration, OlyBet will also serve as an Official Partner for one of WST’s flagship events—the prestigious Masters, scheduled for January next year at London’s iconic Alexandra Palace.
For OlyBet, this partnership is an exciting opportunity to enhance its visibility and attract new customers across Europe and beyond. The brand’s association with the Masters, one of snooker’s most high-profile tournaments, is expected to generate significant exposure and further solidify its position in the competitive betting and gaming market.
But the collaboration isn’t just about branding. It’s about fostering a deeper connection with snooker fans worldwide. OlyBet will leverage its marketing channels to highlight the thrilling action of the Masters, showcase top snooker players, and bring the excitement of the sport to fans globally.
Jack Lisowski Takes the Spotlight as OlyBet’s Brand Ambassador
One of the most exciting aspects of the new partnership is the appointment of Jack Lisowski, the talented snooker player, as OlyBet’s official brand ambassador. Known for his dynamic playing style and charismatic personality, Lisowski will be the face of the collaboration, helping to promote OlyBet’s offerings while engaging with snooker enthusiasts.
Lisowski’s involvement will extend beyond traditional brand endorsements. The snooker pro will actively participate in content creation, media campaigns, and live activations, all designed to amplify OlyBet’s reach and highlight the best of WST tournaments. As a former Rookie of the Year, Lisowski brings a unique blend of skill and charm that aligns perfectly with OlyBet’s dynamic marketing approach.
OlyBet Expands Its Global Portfolio of Partnerships
This collaboration with WST is just the latest in a series of high-profile partnerships for OlyBet. The company has steadily built an impressive portfolio of sports-related sponsorships, including agreements with major names like the World Series of Poker (WSOP), the Ryder Cup, the DP World Tour, La Liga, and Serie A. With such a diverse range of partnerships across different sports, OlyBet continues to reinforce its reputation as a key player in the global gaming industry.
Peter Wright, WST’s Chief Commercial Officer, expressed his enthusiasm for the partnership, noting how well OlyBet’s innovative and high-energy brand fits with snooker’s vibrant community. “It’s exciting to team up for the first time with OlyBet, which has fantastic partnerships in sports like football and golf,” Wright said. He also shared his excitement about working with Jack Lisowski, whose flamboyant playing style will mesh perfectly with OlyBet’s content strategy.
Looking Ahead: A Thrilling Future for OlyBet and WST Fans
For OlyBet, this collaboration opens the door to new opportunities for fan engagement and brand activation. The company is known for creating memorable experiences through sports, providing fans with exclusive access and behind-the-scenes moments. With the Masters event on the horizon, OlyBet is poised to deliver exciting activations and content that will elevate the fan experience.
Corey Plummer, Chairman of OlyBet Group, expressed his confidence that the partnership would be a major success. “The WST captivates its traditional fan base and inspires a new generation with the world’s best professionals and personalities,” he said. Plummer predicted that the collaboration would not only bring excitement to snooker fans but also give OlyBet customers a chance to enjoy unique and unforgettable sports moments.
As the countdown to the Masters begins, OlyBet and WST are set to deliver a thrilling year ahead, with more activations, content, and opportunities for fans to connect with the exciting world of professional snooker.
