The Oregon Lottery has announced impressive figures for sports betting in September, with a reported handle of $75.4 million. This marks the second-highest total since the state legalized sports betting in August 2019, showcasing a remarkable 23 percent increase compared to the same month last year.
Parlay Betting Takes Center Stage
A significant driver behind this surge in sports betting was the rise in parlay wagers, which accounted for over a third of all bets placed in September. The state saw $25.1 million in parlay bets, reflecting a staggering 41 percent growth year-over-year. This trend indicates a growing interest among bettors in combining multiple outcomes for potentially higher payouts.
- Key Statistics:
- Total sports betting handle: $75.4 million
- Parlay wagers: $25.1 million (41% increase)
- Single bets: $50.3 million (15% increase)
Single bets also contributed to the overall growth, with a 15 percent increase from the previous year, totaling $50.3 million. This combination of increased parlay and single betting reflects a robust engagement from sports fans across the state.
NFL’s Impact on Betting Trends
The return of the NFL season played a crucial role in boosting the betting numbers for September. Compared to August, when the state recorded a handle of $56.2 million, the excitement surrounding football significantly influenced betting behavior. In fact, 38 percent of all bets placed during September were on NFL games or other football events.
Baseball followed as the second most popular betting option, with local favorites like table tennis also drawing attention. This diverse range of betting options highlights the growing popularity of sports betting in Oregon, as fans engage with various sports throughout the year.
DraftKings Expands Offerings
Oregon’s online sports betting operator, DraftKings, has been proactive in enhancing its offerings to attract more customers. Recently, the company updated its loyalty rewards program, known as Dynasty Rewards. This program allows customers in Oregon and across the United States to earn luxury goods and other real-life perks, further incentivizing participation in sports betting.
The expansion of DraftKings’ product lineup and the introduction of enticing rewards are expected to keep the momentum going. As more bettors engage with the platform, the Oregon Lottery anticipates continued growth in sports betting handles in the coming months.
