In an exciting development for the Italian iGaming landscape, Peter & Sons has officially launched its acclaimed gaming content with Eurobet, a prominent casino and sports betting brand. This strategic move marks a significant expansion for Peter & Sons as it seeks to solidify its presence in one of Europe’s most dynamic gaming markets.
A Rich Portfolio of Games
Peter & Sons is known for its innovative game development, offering a diverse range of titles that include slots and scratch cards. With over 41 games available to 200 operators across 50 countries, the company is well-equipped to cater to the Italian audience.
Among the notable titles being introduced to Eurobet are:
- Barbarossa Revenge
- Steamworks: The Workshop
- Evil Devil
- Dragon Blox
This partnership not only enhances Eurobet’s gaming portfolio but also showcases Peter & Sons’ commitment to expanding its footprint in key European markets, particularly Italy. The collaboration comes on the heels of Peter & Sons’ recent expansion into multiple jurisdictions licensed by the Malta Gaming Authority, facilitated by another iGaming brand, Rootz.
Navigating Regulatory Challenges
Despite facing regulatory challenges and tightening rules in the Italian market, both operators and suppliers remain drawn to the opportunities it presents. The allure of Italy’s vibrant gaming scene continues to attract companies looking to establish or expand their presence.
Yann Bautista, Commercial Director at Peter & Sons, expressed enthusiasm about the partnership, stating, “We are confident that our unique titles will resonate well with Eurobet’s customers, and we look forward to a long and successful partnership.” This sentiment reflects the optimism surrounding the collaboration and the potential for mutual growth.
Eurobet’s Commitment to Quality
Eurobet’s Gaming Director, Alfredo Melloni, echoed Bautista’s sentiments, highlighting the alignment between the two companies. “Their commitment to quality and creativity aligns perfectly with our mission to deliver exceptional gaming experiences to our customers,” he noted. This partnership is expected to enhance Eurobet’s offerings and further solidify its position as a market leader in Italy.
The collaboration is not just about expanding game offerings; it’s about creating a richer gaming experience for customers. By integrating Peter & Sons’ innovative titles, Eurobet aims to attract a broader audience and keep players engaged.
Future Growth Through Aggregation
Peter & Sons is not stopping at direct partnerships. The company is actively pursuing aggregation deals to further its growth. Recent agreements with platforms like Light & Wonder and EveryMatrix are part of this strategy, allowing Peter & Sons to leverage these platforms for greater visibility and reach.
The Italian iGaming market is becoming increasingly competitive, with other developers like Wazdan and Evoplay also making strides to establish their presence. As the landscape evolves, partnerships and collaborations will play a crucial role in determining which companies thrive.
