Playtech, a leading provider of online gaming solutions, and Hard Rock Digital, the interactive division of Hard Rock International and Seminole Gaming, have announced the successful completion of the first milestone in their strategic partnership. The partnership, which was announced in March 2023, aims to deliver a range of Playtech’s iGaming content and technology to Hard Rock’s customers across North America and beyond.
Playtech’s Products and Services Available on Hard Rock Bet Platform
As part of the partnership, Hard Rock Digital has licensed Playtech’s technology solutions and iGaming content, enabling customers to enjoy a wide variety of exciting games through Hard Rock’s proprietary online casino platform and technology offering. Customers in New Jersey and those in any future Hard Rock Bet iCasino markets in North America will have access to Playtech’s market leading RNG slots, table games, and live dealer games, including classical table games such as Blackjack, Roulette and also the award-winning game show Adventures beyond wonderland offering an unparalleled gaming experience for Hard Rock players. The partnership has seen the release of a dedicated Blackjack table with more to follow, offering Hard Rock players a customized experience.
Playtech’s Investment and Equity Stake in Hard Rock Digital
Alongside the commercial arrangements, Playtech has also invested $85 million (c. €80 million) in exchange for a low single digit % minority equity ownership stake in Hard Rock Digital. The proceeds from Playtech’s investment will predominantly be used to help fund Hard Rock Digital’s continued global expansion. Hard Rock branded online and retail sports betting and iGaming is currently being operated in select U.S. states, as applicable, including Arizona, Indiana, Iowa, New Jersey, Ohio, Tennessee, and Virginia, with the expectation for additional launches in the future. Hard Rock Digital also plans to extend its online sportsbook and iGaming offerings to select international markets over the next several years.
Playtech and Hard Rock Digital’s Vision and Strategy
Playtech and Hard Rock Digital share a common vision and strategy to leverage their respective strengths and expertise to create a leading omni-channel gaming platform that can offer customers a seamless and authentic experience across online and offline channels. Hard Rock’s global brand strength and recognition combined with Playtech’s broad international market knowledge and software and services offering provide an exciting platform for international expansion. Additionally, Hard Rock’s extensive and expanding global operating footprint of cafés, hotels and casinos positions Hard Rock Digital as the only operator with a truly global omni-channel opportunity.
Playtech and Hard Rock Digital’s Statements
Mor Weizer, Playtech CEO said: “The Playtech team is thrilled to announce our strategic partnership with Hard Rock Digital. Hard Rock International has cemented itself as a marquee name worldwide, not just in gambling, but more widely in entertainment. We look forward to working with the Hard Rock team to support them in their digital journey and expansion plans, providing them with access to our best-in-class technology and iGaming content, as well as our extensive international experience and presence.”
Rafi Ashkenazi, Executive Managing Director and CEO of Hard Rock Digital said: “We are delighted to partner with Playtech, who we believe are best positioned to support us in both growing our established online and retail presence in the U.S., as well as expanding our reach into new markets internationally. Playtech’s innovative and reliable technology and content will enable us to offer our customers an enhanced gaming experience tailored to their preferences, while also adhering to the highest standards of responsible gaming and compliance across all jurisdictions we operate in.”
