Playtech has marked a major milestone by launching its Live Casino portfolio in Finland, teaming up with Veikkaus, the state-owned Finnish monopoly operator. This partnership ushers in a new era for both companies as Finland prepares for a transition to a license-based gambling model.
A Pioneering Moment in Finland’s iGaming Landscape
In a historic move, Playtech has become the first live casino supplier to enter the Finnish market. Veikkaus, which has long held a monopoly over gambling in Finland, has now expanded its offering by incorporating Playtech’s high-quality live dealer games. This marks the beginning of an exciting new chapter for both the Finnish operator and the live casino supplier.
The deal comes after a thorough public procurement process, in which Playtech emerged as the top choice for Veikkaus’ live casino needs. The addition of Playtech’s portfolio is expected to enrich the gaming experience for Veikkaus’ customers, offering a diverse selection of live casino titles that were previously unavailable in Finland.
Fredrik Sylvander, Playtech’s Commercial Director, expressed excitement about the partnership. “We are thrilled to have completed the launch with Veikkaus,” he said. “This partnership marks a significant milestone in our successful collaboration, and we’re proud to support Veikkaus in delivering a premium live gaming experience.”
Playable Games and Unique Offerings
Playtech’s impressive range of games, including fan favorites such as Mega Fire Blaze Roulette, Adventures Beyond Wonderland, Spin a Win, and The Greatest Cards Show, will now be available to Finnish players. These high-performing games have garnered a loyal global following, and now, they’ll be accessible to a new audience in Finland.
The games offer engaging experiences with top-notch graphics and immersive features. Players can enjoy a wide variety of table games, including Blackjack and Roulette, all led by live dealers in a fully interactive setting. Playtech’s innovative approach to live casino gameplay has made it a leader in the sector, and its collaboration with Veikkaus is set to bring a premium live casino offering to Finnish players.
The tailored experience for Veikkaus customers aims to meet the unique needs of the Finnish market. The companies have worked together to design a product that resonates with local preferences while offering an unparalleled live gaming experience.
Global Expansion and Future Ambitions
While Playtech’s entry into Finland is a significant achievement, the company’s global ambitions extend far beyond the Nordic country. In recent months, Playtech has been expanding its footprint in multiple international markets. Notably, the company announced a collaboration with Caliplay in Mexico and expanded its operations with Rush Street Interactive in North America. This moves Playtech into direct competition with other live casino giants like Evolution, which also has a strong presence in North America.
In addition to its partnerships in new regions, Playtech made waves in the corporate world by shedding its B2C business unit, Snaitech, in a deal with Flutter Entertainment. The company continues to evolve, focusing on strengthening its position in the global live casino market.
Despite the fierce competition in the live dealer space, Playtech’s strategic alliances and forward-thinking innovations position the company to continue its global expansion and solidify its leadership in the sector.
