Rush Street Interactive (RSI), a leading online casino and sports betting company in the United States and the rest of the Americas, has announced its plans to expand its online gaming presence in Latin America. The company, which operates the BetRivers and PlaySugarHouse brands, has recently launched its online casino and sportsbook operations in Delaware and is looking to enter new markets in the region.
RSI sees huge potential in Latin America
RSI, which reported a 17% increase in revenue and a significant improvement in adjusted EBITDA for the fourth quarter of 2023, sees huge potential in the Latin American market. The company’s revenue from Latin America increased over 50% for the full year 2023, driven by strong customer engagement and retention. RSI’s monthly active users (MAU) in Latin America, which includes Mexico, were approximately 204,000, up 33% year-over-year. The average revenue per monthly active user (ARPMAU) in Latin America was $42, up 28% year-over-year.
RSI’s CEO, Richard Schwartz, attributed the company’s success in Latin America to its customer-centric approach and innovative offerings, which are expected to continue fueling growth into the new year. He expressed confidence in the company’s ability to execute its long-term strategy and invest in new market opportunities, as demonstrated by the successful launch in Delaware.
RSI partners with Grupo Caliente in Mexico
One of the key markets for RSI in Latin America is Mexico, where the company has partnered with Grupo Caliente, one of the largest and most respected gaming operators in the country. RSI operates the online casino and sportsbook platform for Grupo Caliente, offering a wide range of games and betting options to Mexican customers. RSI also provides marketing, customer service, and payment processing services for the partnership.
The partnership with Grupo Caliente has been beneficial for both parties, as RSI leverages Grupo Caliente’s brand recognition, retail presence, and regulatory expertise, while Grupo Caliente benefits from RSI’s online gaming technology, product innovation, and operational excellence. The partnership has also enabled RSI to gain a significant market share in Mexico, which is one of the largest and fastest-growing online gaming markets in Latin America.
RSI eyes new opportunities in Colombia and beyond
RSI is not only focused on Mexico, but also on other emerging markets in Latin America, such as Colombia. Colombia was the first country in Latin America to regulate online gaming in 2016, and has since become a model for other jurisdictions in the region. RSI has obtained a license to operate online gaming in Colombia, and is preparing to launch its online casino and sportsbook platform in the country soon.
RSI is also exploring other opportunities in Latin America, such as Brazil, Argentina, Peru, and Chile, where online gaming is either already regulated or expected to be regulated in the near future. RSI believes that its experience and expertise in online gaming, coupled with its strong partnerships and local knowledge, will enable it to capture a significant share of the online gaming market in Latin America.
