Scientific Games (SG) has sealed a new technology agreement with the North Dakota Lottery, continuing their long-standing partnership. This deal promises to elevate the Lottery’s customer experience and strengthen its digital and retail gaming solutions.
Strengthening a 20-Year Partnership
This new collaboration is the latest chapter in a two-decade-long partnership between SG and the North Dakota Lottery. The two companies first joined forces in 2004, when SG was chosen as the official technology provider for the Lottery. Since then, the partnership has seen significant milestones, such as the introduction of the Lottery’s iLottery program in 2014 and the launch of its mobile application in 2018.
Over the years, the Lottery has enjoyed impressive growth, with sales increasing by 33% over the last decade. In 2023 alone, iLottery sales surged by 36%, a testament to the success of SG’s technology solutions. This new agreement, lasting six years with a two-year extension option, is expected to continue this upward trajectory.
The Role of SG’s Momentum Ecosystem in the Deal
At the core of the latest agreement is SG’s Momentum ecosystem, a comprehensive platform designed to enhance the Lottery’s digital and retail operations. This advanced system will include key components like the AEGIS central gaming system, a solution that integrates loyalty programs, iLottery services, and retail technology.
For the North Dakota Lottery, the Momentum platform promises a unified experience for both players and operators. It features a player account management (PAM) solution and self-service terminals, aimed at streamlining retail operations while delivering a seamless experience across channels.
With these innovations, the North Dakota Lottery will be better equipped to manage growing customer demands while continuing to responsibly increase sales and contributions to state programs.
Shared Vision for the Future
Both SG and the North Dakota Lottery have expressed enthusiasm about this ongoing partnership. John Schulz, President of SG’s Americas division, highlighted the strength of the relationship:
“Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”
Lance Gaebe, Director of the North Dakota Lottery, echoed this sentiment, emphasizing that the goal of the new agreement is to elevate the excitement for players while ensuring responsible growth and a seamless experience between digital and retail verticals.
“We wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”
The Future of Lottery Technology
With this renewed collaboration, the North Dakota Lottery is poised for further expansion and innovation. SG’s Momentum ecosystem offers a comprehensive solution for managing all aspects of gaming, from player loyalty to retail technology, ensuring that both digital and in-person experiences are optimized.
This partnership reflects a growing trend within the lottery industry, where innovation and technology are driving the future of gaming. For SG, the deal marks another successful milestone in its long history of supporting lottery operators with cutting-edge solutions.
