The Sauber Formula One team has announced a major rebranding for the 2024 season following the departure of its title sponsor, Alfa Romeo. The Swiss team will be known as the Stake F1 Team Kick Sauber, incorporating the names of two existing sponsors, Stake.com and Kick.com.
Stake.com: An online casino and sports betting site
Stake.com is an Australian online casino and sports betting site that offers a variety of games, including slots, blackjack, roulette, baccarat, poker, and live casino. Stake.com also features a sportsbook that covers various sports events, such as football, basketball, tennis, cricket, esports, and Formula One.
Stake.com joined Sauber as a co-title partner for the 2023 season and will now level up the partnership as the sole title partner, including full naming rights of the operation. Stake.com is the first online casino to become a title sponsor of a Formula One team, marking a new era for the sport and the gambling industry.
Stake.com aims to bring more excitement and innovation to Formula One, as well as to attract new fans and customers to its platform. Stake.com will also offer exclusive promotions and benefits to its users, such as free bets, bonuses, and VIP experiences.
Kick.com: A video streaming service with 22 million users
Kick.com is a video streaming service that was launched in 2022 by the founders of Stake.com. Kick.com offers a wide range of content, including movies, TV shows, documentaries, sports, music, and live events. Kick.com has over 22 million registered users since its launch and is available in more than 100 countries.
Kick.com joined Sauber as a major partner for the 2023 season and will now acquire the naming rights to the chassis of next year’s car, which will be known as the KICK Sauber C44. Kick.com will use its platform to stream live and on-demand Formula One races, as well as to provide behind-the-scenes access and exclusive interviews with the team and the drivers.
Kick.com hopes to redefine the way live streaming is done and to adopt a disruptive approach in the world of Formula One. Kick.com will also offer personalized recommendations and interactive features to its users, such as chat, polls, quizzes, and games.
Sauber: A historic and innovative Formula One team
Sauber is one of the oldest and most successful Formula One teams, having competed in the sport since 1993. Sauber has won one race, achieved six podiums, and scored over 900 points in its history. Sauber has also been a pioneer in technology and engineering, developing innovations such as the four-wheel steering system, the sidepod-mounted radiators, and the twin-tower rear wing.
Sauber will continue to run Valtteri Bottas and Zhou Guanyu as its drivers for the 2024 season, with Ferrari supplying the engines until the expected arrival of Audi in 2026. Sauber will also retain its base in Hinwil, Switzerland, where it operates a state-of-the-art wind tunnel and a research and development center.
Sauber is confident that the new partnerships with Stake.com and Kick.com will help the team to achieve its goals and to make the next step in Formula One. Sauber is also looking forward to the new era of the sport, which will introduce new regulations and new challenges in 2024.
