Wind Creek Hospitality, the hospitality arm of the Poarch Band of Creek Indians, has confirmed its plans to acquire the Birmingham Racecourse and Casino in a deal expected to significantly enhance the venue’s reputation and capabilities as a leading entertainment destination in the Southeast.
The agreement, finalized with the McGregor family, will see Wind Creek take over ownership of both the Birmingham Racecourse and Victoryland Casino, two of the region’s most prominent gaming venues. The acquisition is set to be completed early next year, with the aim of turning the Birmingham Racecourse into a go-to premier gaming destination, as Wind Creek continues its ambitious expansion strategy.
Transforming Birmingham Racecourse into a Premier Destination
Wind Creek’s acquisition will build upon the ongoing improvements at Birmingham Racecourse, located at 1000 John Rogers Dr in Birmingham. Despite the upcoming transformation, the venue will continue to offer historical horse racing and parimutuel betting, ensuring its core audience remains engaged. The new ownership marks the beginning of a multi-phase initiative to turn Birmingham Racecourse into a top-tier entertainment venue for Alabama and the broader Southeast region.
This move is part of Wind Creek’s broader goal of expanding its hospitality and gaming footprint, with a clear focus on enhancing its existing properties and bringing new, high-quality entertainment experiences to regional markets. With a track record of successful expansions, Wind Creek’s investment in the Birmingham Racecourse reflects its dedication to growth in the gaming industry.
Wind Creek’s Growth Strategy and Local Impact
Wind Creek Hospitality, headquartered in Atmore, Alabama, is one of the fastest-growing gaming and hospitality companies in the region. In recent years, the company has expanded its portfolio and reached new milestones, and the acquisition of the Birmingham Racecourse marks a significant step in this upward trajectory.
The company’s President and CEO, Jay Dorris, expressed his excitement about the acquisition and praised the McGregor family for their years of dedication to the property. “Over those years, it became clear to us that we share many of the same goals—providing great entertainment, attracting tourism, and creating economic growth in Alabama,” said Dorris. He also highlighted Wind Creek’s intention to retain and work closely with the Birmingham Racecourse’s existing staff, signaling a commitment to continuity and a positive transition for both employees and customers.
A Partnership with Local Communities
Stephanie Bryan, the Tribal Chair and CEO of the Poarch Band of Creek Indians, echoed the excitement surrounding the acquisition, emphasizing Wind Creek’s ongoing commitment to investing in the Birmingham area. In recent years, the Tribe has supported various local initiatives, including donations to the Birmingham Zoo and the Birmingham Promise, which supports local education.
By revitalizing the Birmingham Racecourse, Wind Creek intends to make a substantial economic impact on the local community. The project promises to generate new revenue streams for Alabama, with the creation of new jobs, increased tax contributions, and further support for charitable causes across the state.
Lewis Benefield, the President of the Birmingham Racecourse and VictoryLand, also acknowledged the importance of the acquisition, reflecting on the property’s more than three decades of service to customers and the state. “For over 30 years, we have worked to provide the best possible experience for our customers and employees, while generating significant tax revenue for the state of Alabama and local charities,” he said.
The agreement is expected to continue this legacy while bringing fresh investment and ideas to further the growth of both venues.
