Bet365 continues US expansion with Indiana betting market launch

bet365 continues US expansion with Indiana betting market launch

Bet365, one of the world’s leading online gambling operators, has officially launched its sports betting app in Indiana, making it the eighth U.S. state to offer its services. The launch comes at a time when Indiana’s sports betting market is thriving, with over $4 billion in total handle and $400 million in revenue in 2023.

The bet365 app, which is available for both iOS and Android devices, allows users to access a wide range of betting options, including pre-match and in-play markets, live streaming, cash out, and bet builder features. Users can also take advantage of two attractive welcome offers, using the bonus code TOPACTION. The first offer gives users $150 in bonus bets after a $10 deposit and a $5 wager, while the second offer provides up to $2,000 in insurance on the first bet, in case it loses.

Bet365 is a well-established and reputable brand in the global gambling industry, with over 53 million customers worldwide. The company has been expanding its presence in the U.S. market since 2019, when it launched in New Jersey. Since then, it has also entered Colorado, Iowa, Kentucky, Louisiana, Ohio, and Virginia, and is expected to launch in Arizona and North Carolina soon.

bet365 continues US expansion with Indiana betting market launch

Indiana is a competitive and lucrative market for sports betting, with 13 active sportsbooks and a loyal customer base. The state has seen consistent growth in its sports betting handle and revenue since it launched in October 2019, despite the challenges posed by the COVID-19 pandemic and the competition from neighboring states. In December 2023, Indiana recorded its second consecutive month of over $500 million in handle, ranking among the top 10 states in the U.S.

Bet365 will face stiff competition from other leading sportsbooks in Indiana, such as DraftKings, FanDuel, BetMGM, Caesars, and ESPN BET. However, the company is confident that it can offer a superior product and service to its customers, leveraging its experience and expertise in the industry. Bet365 aims to provide a user-friendly and engaging platform, with competitive odds, diverse markets, and innovative features.

With the launch of bet365 in Indiana, sports bettors in the Hoosier State have more options and opportunities to enjoy their favorite pastime. Whether they are fans of the Pacers, the Hoosiers, the Colts, or any other team, they can find something to suit their preferences and tastes on the bet365 app. Bet365 is committed to providing a safe, secure, and responsible gambling environment, and encourages its customers to gamble within their means and have fun.

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