In a groundbreaking initiative, BetMGM has unveiled a new responsible gaming campaign featuring NHL superstar Connor McDavid. This move underscores the company’s commitment to promoting safe and responsible betting practices.
A Strategic Partnership
BetMGM’s latest campaign is a strategic collaboration with Connor McDavid, the NHL’s reigning MVP, to emphasize the importance of responsible gaming. The 30-second spot, which will be broadcast across North America, showcases McDavid advocating for control and moderation in gaming. His message is clear: betting should be enjoyable but never at the expense of one’s well-being.
The partnership with McDavid is not just about star power; it’s a focused effort to convey a serious message through a voice that resonates with sports fans. By leveraging McDavid’s influence, BetMGM aims to reach a broad audience with its responsible gaming tools and resources.
The Heart of the Message
At the core of BetMGM’s campaign is the promotion of GameSense, an award-winning program designed to support players in making informed choices while betting. Developed by the British Columbia Lottery Corporation and licensed to MGM Resorts and BetMGM, GameSense is integrated into BetMGM’s platforms, providing users with easy access to responsible gaming resources.
The campaign goes beyond mere advertisement; it’s a comprehensive approach to incorporate responsible gaming into the user experience. BetMGM’s mobile app features these messages prominently, ensuring that players are constantly reminded of the tools at their disposal to maintain control.
Industry Leadership and Commitment
BetMGM’s initiative is part of a larger commitment to lead the industry in responsible gaming. The company’s proactive Responsible Gambling Team works tirelessly to ensure that the message of safe gaming is woven into all aspects of the business, from marketing to customer interactions.
This dedication to responsible gaming is particularly relevant as the industry continues to expand. With the growing accessibility of sports betting and iGaming, the need for robust responsible gaming practices becomes increasingly critical. BetMGM’s campaign with Connor McDavid is a testament to the company’s resolve to address this need head-on.