Las Vegas sports fans face a game changer. Caesars Entertainment just struck a deal to run the Westgate SuperBook, the world’s biggest sportsbook. Announced Tuesday and awaiting Nevada Gaming Commission okay, this shift blends old school glory with fresh tech right before football kicks off.
Caesars Sportsbook steps in to handle all operations at the Westgate SuperBook. The spot keeps its name but adds “powered by Caesars Sportsbook.” No big rebrand. Just smoother tech and wider bets.
The switch aims for launch ahead of the NFL season. Caesars brings its top platform for same game parlays and live in play wagers on pro and college action. Bettors get this in person or via the Caesars app. Self service kiosks join the mix too.
Jay Kornegay, SuperBook vice president of marketing, calls it a powerhouse team up. “You’ve got two giants coming together,” he said. This adds cutting edge tools the old setup lacked.
Eric Hession, Caesars Digital president, sees it as evolution. The combo pairs the venue’s fame with modern menus fans crave today.
SuperBook Roots Run Deep in Vegas History
The SuperBook opened back in 1986 inside the old Hilton. It cost 17 million dollars to build. That made it a trailblazer when sports betting boomed in Nevada.
Today it claims the title of world’s largest at over 30,000 square feet. Picture 350 seats, a smoke free zone, free Wi Fi, and charging spots everywhere. The star is a monster 220 foot by 18 foot 4K video wall packing 63.2 million pixels across 4,250 square feet of screens.
Westgate president Cami Christensen beams with pride. “Our SuperBook has defined Las Vegas sports betting for decades,” she noted. It set the bar for vibe and scale.
The SuperContest stays front and center, drawing sharp pickers year after year.
Bettors Get More Options Without Losing Favorites
Fans keep the classics that pack the house. SuperContest entry runs 1,500 dollars per ticket. Up to 10 tries allowed. It has dished out over 33 million in prizes total. Gold version stays winner take all.
Changes hit the betting board hard. Expect deeper menus with props, futures, and in play action. Caesars tech links it all to their app for seamless play.
Here’s what stays and shifts:
- Stays: Name, contests like SuperContest, massive screens, VIP pods, race book with 32 inch screens per seat.
- Shifts: Operations to Caesars, new kiosks, expanded parlays and live bets.
Food and drinks roll on with beer buckets and game day deals. Parking perks for high rollers too.
Nevada bettors feel this shift. The state hit 7.1 billion dollars in handle last year. Sportsbooks pulled 64 million revenue in January alone on 795 million handle.
Vegas Sportsbooks Face New Rivalries
This move shakes up the Strip. Westgate stood as one of few true independents. Now it joins Caesars ranks, who run spots at Caesars Palace and Horseshoe.
Rivals like Circa push back on size claims. Circa boasts a stadium feel with even bigger pixel count at 78 million. Westgate holds ground on raw space.
| Sportsbook | Square Feet | Key Video Feature |
|---|---|---|
| Westgate | 30,000 | 220×18 ft, 63M pixels |
| Circa | Stadium | 78M pixels |
| Caesars Palace | Smaller | 143 ft HD LED |
Industry watchers eye the ripple. Caesars holds strong casino turf at 12 percent share. Sports betting heats up as handles dip lately. February saw 579 million handle statewide.
Westgate ditched out of state spots in eight markets last July. Focus stays home now.
The tie up boosts guest pull. More bets mean more action during March Madness or playoffs. Vegas thrives on that energy.
This partnership tests if legacy plus tech wins big. Bettors wonder about comps and lines under new watch. Will the free wheeling SuperBook vibe hold?
Vegas never sleeps on change. This deal pumps fresh blood into a crown jewel. Fans built memories there for 40 years. Now it levels up for tomorrow’s thrills.
