Company Targets Market Growth as Sports Betting Surges in the Canadian Province
ComeOn Group has officially launched a sportsbook in Ontario, marking its latest expansion in a rapidly growing market. The move comes as the Ontario sports betting and esports sectors continue to thrive, with the market reporting over CA$2.2 billion in total wagers during the second quarter of the 2024-25 fiscal year. This figure accounts for a significant portion of the province’s gaming activity, representing 12% of total wagers and 23% of gaming revenue.
The launch is part of ComeOn Group’s broader strategy to diversify its offerings in Ontario, an increasingly competitive market that has become a key battleground for online gaming operators. Juergen Reutter, CEO of ComeOn Group, emphasized that the addition of a sportsbook is crucial to the company’s long-term growth plans.
“As a casino-led operator, this represents a key part of our sportsbook strategy to double our business in the coming years,” Reutter stated. He added that the company is committed to offering a unique entertainment experience powered by in-house technology, with a focus on safety and innovation in gaming.
Ontario’s Booming Sportsbook Market
The Canadian province of Ontario has seen remarkable growth in the sports betting and esports markets. In the second quarter of the 2024-25 fiscal year, Ontario residents placed over CA$2.2 billion in sports wagers, signaling a surge in demand for legal, regulated betting options. This growth highlights Ontario’s position as a key player in the North American sports betting scene, especially following the legalization of online sports betting in the region.
ComeOn Group’s sportsbook entry is timely, as the market is expected to continue growing. The Ontario sports betting market is projected to expand by 29% by 2029, according to industry forecasts. This represents a significant opportunity for operators like ComeOn Group, who are now positioning themselves to capitalize on the expanding demand for both sports betting and esports wagering.
The influx of new companies entering the Ontario sports betting market, along with growing consumer interest, is pushing established players like ComeOn to innovate and differentiate their offerings. In a statement, ComeOn noted its focus on providing a “differentiated sportsbook entertainment experience,” which includes leveraging the company’s proprietary technology to enhance user experience and ensure safe and fair play.
A Casino-Led Operator’s Bold Step
While ComeOn Group is well-known for its casino offerings, the addition of a sportsbook marks a pivotal shift in its business model. The company has been quick to seize opportunities within the expanding iGaming and sports betting sectors, first entering the Ontario market with its casino offerings in 2022. This shift is part of the company’s broader goal to double its sportsbook operations in the coming years, aligning with the growth projected for the Ontario market.
The company’s decision to expand into Ontario comes on the heels of a series of strategic initiatives, including a partnership with actor Jeremy Piven. Known for his iconic role as Hollywood agent Ari Gold in the popular HBO series “Entourage,” Piven was tapped by ComeOn to help promote its brand in a high-profile marketing campaign earlier this year. The move signals ComeOn Group’s intent to broaden its reach and attract a diverse customer base in the Ontario market.
Projections and Future Growth
With the Ontario sports betting market set to grow by 29% by 2029, ComeOn Group’s expansion into this space seems well-timed. The company’s CEO, Juergen Reutter, highlighted that the sportsbook is just the beginning. ComeOn’s focus on delivering high-quality, safe, and innovative gaming experiences positions it well to capture a share of the increasing demand for sports betting options across the province.
Looking ahead, ComeOn is optimistic about the future of sports betting in Ontario. By doubling its sportsbook business in the next few years, the company aims to become one of the key players in a market that continues to evolve at a rapid pace.
