In a strategic move to bolster its sportsbook platform, EveryMatrix has acquired FSB Technology in an all-cash deal. This acquisition, described as EveryMatrix’s most ambitious to date, aims to enhance the company’s OddsMatrix platform and expand its presence in key markets such as the UK, Ireland, and Africa. The deal is expected to generate immediate additional revenues and create significant cross-company synergies, further solidifying EveryMatrix’s position in the global gambling industry.
Strategic Acquisition to Strengthen OddsMatrix
EveryMatrix’s acquisition of FSB Technology marks a significant milestone in the company’s growth strategy. FSB Technology, a leading B2B sportsbook technology supplier, brings a wealth of expertise and innovative solutions to the table. Founded in 2007 by Sam Lawrence and David McDowell, FSB has developed a strong market presence with its full turnkey solutions, including Player Account Management (PAM), sports betting, and casino platform solutions.
The integration of FSB’s technology into EveryMatrix’s OddsMatrix platform is expected to provide customers with access to one of the strongest horse racing products in the industry. This move will not only enhance the capabilities of OddsMatrix but also offer customers a more comprehensive and robust sportsbook solution. The acquisition is set to drive growth and profitability for EveryMatrix, with a 75% year-on-year rise in total bets and a 90% increase in profitability reported in 2023.
EveryMatrix’s CEO, Ebbe Groes, expressed his excitement about the acquisition, highlighting the seamless teamwork that made the deal possible. He emphasized that this acquisition aligns with EveryMatrix’s long-term growth strategy of entering and expanding in regulated markets, thereby diversifying the company’s customer and revenue profiles.
Immediate Revenue Boost and Market Expansion
The acquisition of FSB Technology is expected to generate immediate additional revenues for EveryMatrix. By incorporating FSB’s cutting-edge products and solutions, EveryMatrix aims to enhance its offering and provide customers with a superior sportsbook experience. The deal will also create significant cross-company synergies, allowing EveryMatrix to leverage FSB’s expertise and resources to drive further growth.
FSB Technology’s strong market presence in the UK, Ireland, and Africa will enable EveryMatrix to expand its footprint in these key regions. The acquisition will facilitate the migration of FSB’s customers to the OddsMatrix platform, providing them with access to proven, tier-1 sportsbook and odds feeds products. This move is expected to accelerate EveryMatrix’s growth in regulated markets and strengthen its position as a leading provider of sportsbook technology solutions.
Adam Smith, CEO of FSB Technology, expressed his enthusiasm about joining the EveryMatrix family. He highlighted the potential for new opportunities and growth that this acquisition brings, emphasizing the shared vision and capabilities of both companies. The integration of FSB’s technology into EveryMatrix’s offering is expected to create a more robust and competitive product for customers.
Enhancing Customer Experience and Product Offering
The acquisition of FSB Technology by EveryMatrix is set to enhance the overall customer experience and product offering. By integrating FSB’s innovative solutions into the OddsMatrix platform, EveryMatrix aims to provide customers with a more comprehensive and high-performing sportsbook solution. The deal will enable EveryMatrix to tap into FSB’s cutting-edge technology, development resources, and industry expertise, further strengthening its position in the market.
Customers will benefit from EveryMatrix’s superior modular products, including casino, games and aggregation, payments, player account management, managed services, and affiliate management. The integration of FSB’s technology will provide customers with access to a wider range of features and functionalities, enhancing their overall betting experience. This move is expected to drive customer satisfaction and loyalty, contributing to EveryMatrix’s long-term success.
EveryMatrix’s commitment to innovation and excellence is evident in this strategic acquisition. The company aims to leverage FSB’s strengths to deliver exceptional results for its customers and stakeholders. With a strong focus on growth and expansion, EveryMatrix is well-positioned to capitalize on new opportunities and drive further success in the global gambling industry.
