FanDuel, the leading online gaming company in North America, has solidified its commitment to expanding its footprint in women’s sports with a major new partnership. The deal with the Professional Women’s Hockey League (PWHL) marks a significant milestone in the world of sports betting and fan engagement.
A New Era of Fan Engagement in Women’s Hockey
The fresh alliance between FanDuel and the PWHL designates the online gaming giant as the Official Sportsbook Partner of the league, a role that promises to offer a wealth of opportunities for fans and bettors alike. This partnership is part of FanDuel’s broader strategy to deepen its engagement with women’s sports, reflecting a growing focus on promoting visibility for female athletes in North America’s most popular sports.
Under the terms of this agreement, FanDuel will also serve as the In-app Streaming Partner for PWHL games in the United States. This means that hockey fans can expect to get more access than ever to the league’s exciting matches. FanDuel will stream up to 90 games during the regular season, including the playoffs, directly through its mobile app. The move is expected to provide an immersive experience where fans can not only enjoy the action but also place wagers on their favorite players and teams in real-time.
Expanding Access to Women’s Hockey
For the first time, hockey fans and sports bettors will have the chance to wager on a variety of markets surrounding the PWHL. FanDuel plans to offer player prop bets, Same Game Parlays, and other novelty markets, enhancing the fan experience with multiple ways to engage with the games. This partnership isn’t just about providing entertainment—it’s about giving fans new ways to interact with women’s hockey, from watching the games to placing bets.
The collaboration is also set to include real-world experiences, with FanDuel expected to have a significant presence at PWHL games. This could mean everything from fan events to exclusive opportunities for bettors to engage with the league and its stars in a more personal way.
Responsible Gambling at the Forefront
FanDuel is committed to promoting responsible gambling, and it’s clear that the company will be emphasizing this message in its collaboration with the PWHL. The company plans to make use of its comprehensive responsible gambling tools to ensure that fans and bettors can enjoy their experiences safely. These tools include features like betting and deposit limits, timeouts, and other mechanisms designed to help users maintain control over their wagering activity.
“With this collaboration, FanDuel reinforces its leadership as the best sportsbook for fans to engage with their favorite teams and athletes, bringing them closer to the action and women’s hockey than ever before,” said a company spokesperson.
Dale Hooper, FanDuel Canada’s General Manager, echoed this sentiment, expressing excitement about the partnership’s potential. “FanDuel is proud to partner with the PWHL and support the league’s incredible athletes,” Hooper remarked. “This partnership is about creating a new era of fan engagement—one that brings hockey closer to fans while helping grow the visibility of women’s professional sports.”
A Winning Streak for FanDuel
This partnership comes on the heels of FanDuel’s impressive recognition at the 2024 American Gambling Awards, where it was named Online Sportsbook of the Year. This award adds to FanDuel’s growing list of accolades and solidifies its position as a leader in the regulated gambling sector in the United States. The recognition marks the third time FanDuel has been honored by the American Gambling Awards, further cementing its status as a dominant player in the industry.
As FanDuel continues to push the boundaries of fan engagement, its new partnership with the PWHL is just another example of how the company is setting the stage for the future of sports betting and women’s professional sports visibility.
