In a major shakeup at Jelly Entertainment, the company has named Steven Matsell as its new Chief Executive Officer, replacing David Newstead, who has served as CEO since 2020. This leadership transition marks a new chapter for the B2B entertainment supplier, as it seeks to further solidify its global presence.
David Newstead, who steered Jelly Entertainment through a period of significant growth, will remain with the company in a new role as Chief Business Development Officer (CBDO). His new responsibilities will focus on driving partnerships and expanding the company’s reach in international markets, ensuring that Jelly continues to build on its strong foundation.
New Leadership for a New Era
David Newstead’s decision to step down as CEO was not taken lightly, but his transition into the CBDO role is seen as a strategic move. Speaking about the change, Newstead expressed confidence in Matsell’s ability to lead Jelly Entertainment forward. He praised his successor’s strong rapport with the company’s existing leadership and his alignment with the company culture.
“It’s been an honor to watch Jelly grow into a globally recognized B2B supplier. Now feels like the right time to step aside, and I’m confident the company is in great hands with Steven,” Newstead said.
For Matsell, this new role represents a significant milestone in his career. He arrives at Jelly with extensive experience, having previously served as CEO of Leander Games, which was acquired by RAW in 2022. Matsell’s background in leading successful companies positions him well to continue the growth trajectory at Jelly.
Matsell’s Vision for the Future
Matsell’s appointment is welcomed with high expectations, and the new CEO is already eager to build on the legacy left by his predecessor. In a statement, Matsell expressed his excitement about the new challenge, stating that his primary goal is to drive growth and expand into new markets.
“My goal is to build on the strong foundation David established, accelerating growth and new market expansion while upholding our commitment to service, relationships, and value,” Matsell said.
The former Leander Games CEO is focused on enhancing the company’s global footprint while maintaining the core values that have made Jelly Entertainment a leader in its field. His experience in scaling businesses and managing growth will be key as the company looks to strengthen its position in the competitive B2B entertainment industry.
Newstead’s Continued Influence
While Matsell takes the reins as CEO, Newstead’s shift to the CBDO role ensures that his vast experience and knowledge will still play a crucial role in Jelly’s expansion. Matsell acknowledged that much of the company’s success to date can be attributed to Newstead’s leadership, and with Newstead continuing to work on securing international partnerships, Jelly Entertainment is poised to maintain its momentum.
“David has been instrumental in shaping Jelly into the success it is today,” Matsell said, adding that Newstead’s continued focus on business development would help the company capture new opportunities in diverse markets.
Strategic Partnerships to Drive Expansion
Jelly Entertainment’s ambitions to expand its international presence are already being realized through key partnerships. The company has recently struck content agreements with Scientific Games and EveryMatrix, two major players in the gaming industry. These partnerships are expected to significantly boost Jelly’s global footprint, providing access to new markets and further solidifying its position as a leading B2B supplier.
The strategic tie-ups reflect Jelly’s ongoing commitment to expanding its reach and enhancing its offerings. With these alliances in place, Matsell will be well-positioned to lead the company into new territories and strengthen its relationships with existing partners.
