Kambi, a leading sports betting technology provider, has announced a multi-year extension of its partnership with Rush Street Interactive (RSI). This marks the second extension since the two companies first partnered in May 2018. The renewed agreement will see RSI continue to leverage Kambi’s award-winning sportsbook platform and core trading and risk management services across its online gaming websites and mobile apps in the U.S. and throughout the Americas. This strategic alliance aims to enhance the sports betting experience for users and drive growth for both companies.
Strengthening a Successful Partnership
The extension of the partnership between Kambi and RSI underscores the success and mutual benefits achieved over the years. Since their initial collaboration, RSI has utilized Kambi’s technology to power its BetRivers and PlaySugarHouse brands, offering a robust and comprehensive sportsbook experience. The partnership has enabled RSI to integrate unique and innovative sports betting features, enhancing the overall user experience.
Kambi’s technology has been pivotal in supporting RSI’s expansion into new markets. The sportsbook, powered by Kambi, is now live in 15 U.S. states, including major markets like New York, Pennsylvania, and Illinois. Additionally, the partnership has facilitated RSI’s entry into international markets, including Ontario, Colombia, Mexico, and Peru. This extensive reach highlights the effectiveness of Kambi’s platform in meeting diverse regulatory requirements and user preferences.
The renewed agreement reflects the strong relationship between the two companies. Kambi’s CEO, Werner Becher, expressed delight in extending the partnership, emphasizing the shared vision of delivering world-class sports betting experiences. RSI’s CEO, Richard Schwartz, echoed this sentiment, highlighting the importance of providing high-quality and memorable betting experiences for their players.
Expanding Market Reach and Enhancing User Experience
The multi-year extension of the partnership will enable both Kambi and RSI to further expand their market reach and enhance the user experience. RSI’s commitment to putting players first aligns with Kambi’s focus on providing cutting-edge technology and services. This synergy has been a key driver of the partnership’s success and will continue to be a focal point in the years to come.
RSI’s brands, BetRivers and PlaySugarHouse, have been at the forefront of innovation in the sports betting industry. The integration of Kambi’s platform has allowed RSI to offer a seamless and engaging betting experience, attracting a loyal user base. The recent launch of the enhanced iRush Rewards program is a testament to RSI’s dedication to providing value-added services to its players.
Kambi’s award-winning platform has been recognized for its excellence in the industry. The company has received numerous accolades, including the Sportsbook Supplier of the Year award at the Global Gaming Awards. These achievements underscore Kambi’s commitment to delivering top-notch technology and services to its partners.
Future Growth and Strategic Vision
Looking ahead, the extended partnership between Kambi and RSI is poised to drive significant growth and innovation in the sports betting industry. The fresh agreement will enable both companies to invest in new technologies and expand their product offerings. This strategic vision is centered around creating a superior betting experience for users and maintaining a competitive edge in the market.
Kambi’s strong financial performance and continued investment in research and development position it well for future growth. The company recently reported robust financial results, with revenue growth driven by its expanding client base and successful partnerships. This financial stability will support Kambi’s efforts to enhance its platform and deliver even greater value to its partners.
RSI’s strategic focus on user acquisition and retention will be bolstered by the extended partnership with Kambi. The company’s ability to offer unique and innovative betting features will continue to attract new users and retain existing ones. This focus on user experience will be crucial in driving long-term growth and success for RSI.
The extended partnership between Kambi and RSI is a testament to the strength of their collaboration and the success they have achieved together. With a shared vision of delivering world-class sports betting experiences, both companies are well-positioned to capitalize on the growing demand for sports betting services and drive future growth.
