AvatarUX, a developer of innovative and dazzling slots, has announced the appointment of Lara Falzon as its new CEO. Falzon will replace Nicola Longmuir, who is leaving the company for family reasons, in January 2023.
Falzon brings extensive industry experience
Falzon is a seasoned executive with a proven track record in the gaming industry. She joins AvatarUX from Bragg Gaming Group, where she served as president and chief operating officer for two years. Prior to that, she held senior roles at Red Tiger and NetEnt, among other leading gaming companies.
Falzon said she was honored to take over as CEO of AvatarUX at a very exciting time for the company. She praised the company’s rapid growth and innovation, and expressed her enthusiasm to lead it to new heights.
AvatarUX’s chairperson, Tomas Bäckman, welcomed Falzon to the company and thanked Longmuir for her contributions. He said that Falzon’s experience and skills were second to none and would be crucial for the company’s future success.
AvatarUX continues to impress with its games and partnerships
AvatarUX is the home of the PopWins™ mechanic, a unique feature that expands the reels and increases the ways to win with every winning combination. The company has launched several popular titles featuring this mechanic, such as CherryPop™, TikiPop™, PixiePop™, and Kitty POPpins™.
The company has also expanded its distribution network with several strategic partnerships in 2023. It has integrated its games with BetConstruct, Slotegrator, and Relax Gaming, reaching new markets and audiences.
AvatarUX has also received recognition from the industry for its achievements. It has been nominated for several awards, such as Casino/Slot Developer of the Year at the SBC Awards 2023 and Employer of the Year 2023 by iGaming Idol.
AvatarUX aims to deliver more dazzling slots that pop
Falzon said that she was looking forward to working with the talented team at AvatarUX and creating more engaging and entertaining games for players. She said that the company had a lot of potential and ambition, and that she was eager to unleash it.
Bäckman said that he was confident that Falzon would drive the company’s growth and innovation, and that he was excited to see what the future would bring. He said that AvatarUX had a lot to offer to the gaming industry, and that it would continue to create dazzling slots that pop.