Las Vegas just got a new VIP playground for big spenders who skip the slots. MGM Resorts International has unveiled its invite-only Fountain Club, a rewards program tailored for high-value guests who pour money into hotels, dining, and shows instead of gaming. This move shakes up loyalty perks on the Strip, promising ultra-luxury access that could redefine hospitality for the wealthy.
MGM Resorts rolled out this exclusive program to reward guests who boost revenue without touching a casino table. The company spotted a gap in its rewards system and filled it with something special for non-gamers.
The Fountain Club targets people who spend big on stays, meals, and entertainment across MGM properties. These are folks dropping serious cash at places like Bellagio or MGM Grand, but not on bets. An MGM spokesperson confirmed the program launched quietly, with invites going out late last year.
Selected members got their rewards cards in fancy gold-trimmed gift boxes. That personal touch sets the tone for what’s essentially a private club within the MGM empire.
More invites might come this year for those who qualify based on spending habits.
Perks That Redefine Luxury Access
Members dive into a world of elite benefits designed to make every visit feel custom-made. Think seamless service that anticipates needs before you even ask.
Personalized concierge service tops the list, handling everything from dinner reservations to event planning. Exclusive invitations to high-profile events come next, putting members front and center at concerts, galas, and private parties.
Priority reservations across all MGM spots ensure you never wait in line for a table or show. Premium ticket access means snagging the best seats for sold-out performances.
Luxury-suite booking privileges open doors to top-tier rooms with stunning views. Complimentary airport transfers add convenience, while VIP check-in skips the crowds.
Here’s a quick breakdown of key perks:
- Personalized concierge for tailored experiences
- Exclusive event invites to MGM’s hottest happenings
- Priority bookings for dining, shows, and more
- Premium tickets and luxury suite access
- Free airport rides and fast VIP check-in
These extras build on MGM’s existing rewards but focus purely on non-gaming spenders.
How Guests Get Invited to Join
Joining isn’t about signing up online or earning points the usual way. It’s all invite-only, based on your spending history with MGM.
The company tracks high-value non-gaming activity, like hotel bookings and dining tabs, to spot potential members. If you fit the bill, expect a direct outreach.
Late last year, the first wave of invites went out, and cards arrived soon after. MGM hints at expanding the list in 2026 for those who keep spending big.
This selective approach keeps the club exclusive, much like elite tiers in other loyalty programs but without the gambling requirement.
No public application exists, so the best bet is to build a strong relationship with MGM through consistent, high-end visits.
Broader Impact on Vegas Hospitality
This launch signals a shift in how casinos court affluent visitors beyond the gaming floor. With tourism booming, MGM aims to capture more of the luxury market.
Data from the Las Vegas Convention and Visitors Authority shows non-gaming revenue hit record highs in 2025, up 15 percent from the previous year. Programs like Fountain Club tap into that trend.
Industry experts see it as a smart play. One analyst noted that similar invite-only perks at rivals like Wynn have boosted guest loyalty and spending.
For everyday travelers, this could mean tougher competition for prime reservations, but it also pushes hotels to innovate.
MGM’s move comes amid broader changes to its rewards system, including updates in 2025 that added perks between tiers.
In a city built on excitement, the Fountain Club adds a layer of intrigue for those who can afford it.
The Fountain Club by MGM stands as a bold step to honor big spenders who fuel the Strip’s glamour without rolling dice, wrapping luxury perks in an exclusive package that could set new standards for hospitality. As Vegas evolves, this program highlights how casinos adapt to diverse guest preferences, blending old-school charm with modern exclusivity.
