Microgaming’s Bold Rebrand: Aiming for the Apex in Platform Software

Microgaming, a trailblazer in the platform software industry, has unveiled a sweeping visual rebrand of its corporate websites. This strategic move is poised to redefine the company’s identity and fortify its journey towards reclaiming a dominant market position.

A New Era of Visual Identity

Microgaming’s rebranding initiative marks a significant chapter in its storied history. The comprehensive overhaul of the corporate online presence, including the PlayItForward websites, is more than a mere facelift; it’s a transformative leap. The updated visual aesthetics aim to resonate with both long-standing partners and new audiences, reflecting a modern, forward-thinking ethos while retaining the essence of the brand’s heritage.

The decision to maintain the iconic Microgaming name and logo underscores a commitment to continuity amidst change. It’s a nod to the company’s legacy, a statement that while the presentation evolves, the core values and mission remain steadfast.

Microgaming corporate rebrand visual identity

Revitalizing Corporate Strategy

The rebranding extends beyond visuals, signaling a renewed focus on the people who have been instrumental in Microgaming’s success. The refreshed websites boast a contemporary look paired with sophisticated design elements, crafting an engaging user experience that mirrors the company’s emphasis on innovation and community.

This visual transformation is a key component of a broader corporate strategy aimed at rejuvenating the brand. It’s a strategic pivot designed to open a new chapter in Microgaming’s narrative, one that honors its past achievements while setting the stage for future triumphs.

Expanding Horizons

In a bold move to bolster its market presence, Microgaming is expanding its operations to include a new content aggregation business. This addition follows the acquisition of Microgaming’s online gaming and content distribution operations by Games Global in 2022. The expansion is a testament to Microgaming’s adaptability and its unwavering pursuit of growth and excellence.

The rebrand serves as a bridge between Microgaming’s illustrious past and its ambitious future. With over 210 million bets processed daily, the company’s influence on the online gaming landscape is undeniable. The latest rebrand is set to amplify this impact, ushering in an era of renewed leadership in the platform software domain.