NE Group, a prominent B2B iGaming software supplier, has announced the appointment of Craig Harris as the new Head of Games. Harris will be responsible for expanding and diversifying the company’s gaming portfolio, as well as exploring new opportunities in emerging markets.
Harris Brings 20 Years of Betting Industry Experience to NE Group
Harris has a rich and diverse background in the betting industry, spanning over two decades. He has worked in various roles, such as content management, social media, sales, CRM and sportsbook trading. He has also collaborated with some of the leading operators and suppliers in the industry, such as Betfair, Playtech, Ladbrokes and Coral.
Harris said he is excited to join NE Group, which is experiencing an “exciting period of rapid growth”. He added that he is “eager to contribute to shaping the future of the games division within the NE Group, as we release a range of new titles and amplify our global presence.”
NE Group Aims to Boost Its Momentum in Africa and Latin America
NE Group is a leading B2B iGaming software supplier, offering a comprehensive suite of products and services, such as sports betting, casino, lottery, bingo and virtual games. The company has a strong presence in Africa and Latin America, where it provides customized solutions to local operators and players.
One of the company’s flagship products is Cricdesi, a cricket-themed gaming app that offers live betting, fantasy sports, quizzes and trivia. The app is designed to cater to the growing demand for cricket content in India and other Asian markets.
Harris will look to boost NE Group’s momentum in these regions by extending the reach of Cricdesi and other gaming apps, as well as developing new and innovative games that appeal to the local preferences and cultures.
NE Group CEO Welcomes Harris as a Valuable Addition to the Team
NE Group CEO, Imran Bukhari, welcomed Harris as the new Head of Games, saying that his appointment is a “big moment” for the company. He praised Harris’ “knowledge and proven track record” as a perfect fit for the company’s strategic focus.
Bukhari said that Harris’ strengths will be “invaluable to grow our game portfolio and explore new opportunities”. He also expressed his confidence that Harris will lead the games division to new heights of success and innovation.
