OLG Rolls Out Self-Serve Lottery Technology in Ontario

The Ontario Lottery and Gaming Corporation (OLG) has initiated the rollout of self-serve lottery technology across Ontario. This new approach, which follows a successful pilot program, aims to provide customers with a convenient and secure way to purchase lottery tickets. The self-serve terminals allow players to buy national and regional draw-based lottery games, as well as various INSTANT products, using debit and credit cards. This initiative is part of OLG’s broader strategy to enhance the customer experience and support local retailers.

A New Era of Convenience

The introduction of self-serve lottery terminals marks a significant shift in how lottery tickets are purchased in Ontario. These terminals are designed to offer a seamless and user-friendly experience, allowing customers to quickly and easily buy their favorite lottery products. The pilot program, conducted earlier this year, received positive feedback from participants who appreciated the convenience and variety of options available.

With the rollout now underway, OLG plans to install up to 1,400 self-serve terminals across the province by 2025. This expansion is expected to increase accessibility to lottery products, making it easier for customers to participate in their favorite games. The terminals are equipped with advanced technology to ensure secure transactions and include features such as age verification and responsible gambling messaging.

olg self serve lottery terminals Ontario

Nancy Kennedy, OLG’s Chief Lottery and Customer Officer, emphasized the importance of improving the customer experience. She noted that the expansion of self-serve lottery options not only benefits players but also supports local retailers by driving more traffic to their stores. This initiative aligns with OLG’s commitment to delivering innovative and engaging gaming experiences.

Supporting Local Retailers

One of the key benefits of the self-serve lottery terminals is the support they provide to local retailers. By offering an additional point of sale for lottery products, these terminals can help increase foot traffic and sales for participating stores. Retailers will earn commissions on the lottery tickets sold through the self-serve terminals, providing them with a valuable source of revenue.

OLG has worked closely with its retail partners to ensure the successful implementation of the self-serve technology. This collaboration has included training and support to help retailers integrate the new terminals into their operations. The feedback from retailers has been overwhelmingly positive, with many expressing enthusiasm for the potential benefits of the new system.

The rollout of self-serve lottery terminals is part of OLG’s broader strategy to modernize its operations and enhance the overall customer experience. By leveraging advanced technology and innovative solutions, OLG aims to create a more engaging and convenient lottery experience for players across Ontario.

Ensuring Responsible Gambling

As with all its products, OLG has prioritized player health and responsible gambling in the development of the self-serve lottery terminals. The terminals are equipped with age verification technology to prevent underage gambling and include tailored responsible gambling messaging to promote healthy play habits. These measures are designed to ensure that players can enjoy the lottery in a safe and responsible manner.

OLG’s commitment to responsible gambling is reflected in its award-winning PlaySmart program, which provides resources and support to help players make informed decisions about their gambling activities. The integration of responsible gambling features into the self-serve terminals is an extension of this commitment, ensuring that players have access to the tools and information they need to play responsibly.

The self-serve lottery terminals also include additional security measures, such as the ability for retailers to remotely disable the terminals if necessary. This feature provides an extra layer of protection for both players and retailers, ensuring that the terminals are used safely and responsibly.