Skip to content Skip to footer

Poker Legend Phil Hellmuth Partners with Rush Street Interactive in Game-Changing Collaboration

Phil Hellmuth, the iconic poker champion and holder of a record-breaking 17 World Series of Poker (WSOP) bracelets, has embarked on a major partnership with Rush Street Interactive (RSI). Joining RSI’s BetRivers brand as a brand and content partner, Hellmuth aims to bring a unique flavour of entertainment and expertise to casino, sportsbook, and poker enthusiasts worldwide.

A Perfect Match: Hellmuth and RSI’s BetRivers

Rush Street Interactive, the gaming giant behind BetRivers, expressed excitement over the partnership. Richard Schwartz, RSI’s CEO, described Hellmuth as “a living legend whose influence extends far beyond the poker table.” Schwartz highlighted Hellmuth’s charisma and flair for entertainment, emphasising that his dynamic personality aligns perfectly with RSI’s vision of creating unparalleled player experiences.

For Hellmuth, the admiration is mutual. Reflecting on the partnership, the poker star said, “Ever since meeting the Rush Street Interactive executive team in 2012, I’ve been a fan. Their determination to create an online gaming platform people genuinely love is remarkable.”

Phil Hellmuth poker tournament win

How Hellmuth Will Shape BetRivers

Hellmuth’s partnership with RSI goes far beyond endorsements. He’s diving into hands-on roles across multiple RSI initiatives, integrating his unique expertise and charm into the brand. Here’s what’s in store:

  • Exclusive In-App Promotions: Hellmuth will curate themed events for casino, sportsbook, and poker players. These include challenges and tournaments tailored for enthusiasts of all levels.
  • Interactive Entertainment: The poker legend will host Live Casino Dealer events, provide engaging sports betting commentary, and lead interactive sessions that promise fun and insight for fans and players alike.
  • VIP Experiences: Hellmuth will make appearances at in-person and virtual VIP tournaments, creating unforgettable experiences for players. Notably, one lucky fan will even get to attend the Super Bowl in New Orleans alongside the poker pro.
  • Brick-and-Mortar Engagements: Hellmuth is set to headline events at RSI’s land-based casino partners, such as Rivers Casino and Little River Casino. He’ll also participate in tournaments hosted by RSI properties.
  • Media Collaborations: Hellmuth’s presence on the BetRivers Network will be a game-changer. From starring on the flagship poker show Poker Night in America to exclusive streaming events, he’s poised to become a central figure in RSI’s entertainment ecosystem.
  • Online Poker Initiatives: Hellmuth will contribute to BetRivers’ recently launched online poker platform, which was co-developed with fellow poker pro Phil Galfond. His role will include promoting the platform and engaging in dedicated tournaments.

Why Phil Hellmuth?

Phil Hellmuth isn’t just another poker player. His name carries weight, thanks to his record-setting WSOP wins and a career that spans decades. But it’s not just his poker acumen that sets him apart—it’s his larger-than-life personality.

Hellmuth has built a global fanbase with his fiery passion and unique ability to connect with players. Whether he’s competing in high-stakes tournaments or engaging with fans through commentary and live events, Hellmuth brings a level of energy that resonates with both seasoned gamblers and casual players.

What This Means for RSI

For RSI, partnering with a figure of Hellmuth’s stature is a strategic move to solidify its position as a top-tier player in the online gaming and entertainment industry. By leveraging Hellmuth’s expertise and celebrity appeal, RSI aims to enhance player engagement across its platforms and stand out in an increasingly competitive market.

What’s Next?

The collaboration between Phil Hellmuth and RSI is set to reshape the gaming experience for millions of players. From innovative promotions to thrilling events, this partnership promises to blend the best of poker and entertainment, offering players something truly unique.

Hellmuth’s journey with BetRivers is only beginning, and fans can expect plenty of surprises along the way. Whether you’re a poker enthusiast, a sports bettor, or simply a fan of world-class entertainment, it’s clear that Hellmuth’s role at RSI will bring excitement and innovation to the forefront.

Leave a comment