Playbook Fusion, the fast-growing business-to-business (B2B) games studio that straddles the intersection of gaming and gambling, has made a significant senior-level hire. The company recently welcomed Jason Bradbury to its management team, appointing him as Chief Product Officer (CPO).

Bridging the Gap: A Vision for the Future

In his new role, Bradbury brings nearly a decade of experience to the table. His mission? To help Playbook Fusion continue its upward trajectory. The company aims to “bring together the worlds of betting and video gaming in an entirely new genre of sports content,” as stated in a recent press release. Bradbury’s solid background in the betting and gambling sector positions him well for this task.

A Journey Through the Industry

Before joining Playbook Fusion, Bradbury honed his expertise in various senior-level roles. Notably, he contributed to the globally recognized cross-platform games company, Light & Wonder, and spent nearly two years with the ComeOn Group until July 2023, where he held the position of Head of Exclusive Games. His tenure at the GVC Group as a Games Producer further enriched his skill set. And let’s not forget his time at William Hill, where he served as a Games Development Manager.

Revolutionizing the Industry

Bradbury expressed his excitement about joining Playbook Fusion’s C-suite: “I’m delighted to have the opportunity to work with Steve, Santiago, and their impressive team to develop an innovative, never-before-seen product vertical that will bridge the gap between traditional sportsbooks and video game players.” Playbook Fusion’s CEO, Steve Rogers, shares this enthusiasm, stating, “He is perfectly placed to deliver our vision of combining betting and video gaming player attributes within our games, and I have full confidence in his abilities to design, develop, and deliver games and experiences that will revolutionize the industry.”