Playtech, a global leader in gambling software and services, has confirmed the extension of its partnership with Bar One, strengthening its digital sportsbook and casino offerings in the UK and Ireland. The new four-year agreement comes as both companies aim to expand their successful collaboration that dates back over a decade.
A Decade-Long Partnership Grows Stronger
On Tuesday, Playtech confirmed it had extended its partnership with Bar One, marking a significant step in the continued growth of their collaboration. The deal will see Playtech roll out its full casino and live casino suite, further enhancing the digital sportsbook experience for Bar One customers.
The extension builds on a decade-long relationship that has already seen Playtech’s retail sports product integrated into Bar One’s operations, supercharging the company’s retail offering. This new agreement solidifies the ongoing success of the partnership, and the two companies are optimistic that the expanded collaboration will bring even more growth.
“We’re very excited to bring the best Digital Sportsbook and Casino product to our customers,” said Barney O’Hare, CEO of Bar One. The company has recently completed a full upgrade and digitalization of its retail estate, including the installation of brand-new sports terminals, which O’Hare sees as key to future success.
Playtech’s expansion into Bar One’s digital platforms is a natural evolution of this thriving relationship. With both companies aiming to deliver innovative gaming experiences, the partnership is set to enhance the customer experience in the highly competitive UK and Irish markets.
What’s in the New Deal?
Under the terms of the agreement, Playtech will continue to serve as the exclusive provider of self-service betting terminals for Bar One. This role underscores Playtech’s strength in both digital and retail sports betting technology, a crucial component in supporting Bar One’s expanding sports betting and casino services.
Bar One’s new digital sportsbook will benefit from Playtech’s proven software solutions, allowing the operator to provide seamless digital wagering options. Playtech’s live casino suite will also be integrated into the platform, offering players a premium casino experience alongside their sportsbook offerings.
Yori Arami, Playtech’s VP of Sports Commercial, highlighted the importance of the partnership in helping Bar One maintain its strong presence in the gambling market, particularly in Ireland. “Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies,” Arami said.
With the digital gambling market continuing to grow, both companies are eager to expand their offerings and stay ahead of the competition.
Building for the Future: A Customer-Centric Approach
The new agreement signals Playtech’s ongoing commitment to providing cutting-edge, customer-centric solutions. As the gambling landscape continues to shift, Playtech is focused on developing new technologies that will support the future of both digital and retail sports betting.
Arami also mentioned that the extended collaboration is in line with Playtech’s roadmap to continuously improve and maximize performance in both digital and retail spaces. “We are set on progressing plans to provide a customer-centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximizing performance,” he added.
The new partnership is designed to position Bar One at the forefront of the Irish and UK markets, as it adapts to the growing demand for digital wagering. The inclusion of Playtech’s sophisticated betting and casino products ensures Bar One can offer a comprehensive and innovative betting experience to its customers.
With more players demanding a seamless transition between retail and online gambling, this partnership will allow Bar One to meet those needs with Playtech’s all-encompassing software suite.
