Rootz, the powerhouse behind popular online casino brands like Wildz and Chipz Casino, has inked a partnership with ELA Games to enhance its offerings with a slate of fresh, high-performing titles. This collaboration strengthens the gaming portfolios of Rootz’s platforms while extending ELA Games’ market reach to a broader audience.
New Games and Expanded Opportunities
ELA Games brings a range of unique and engaging games to Rootz’s platforms, including fan favorites like Cash Crab and Joker Cashpot. These additions promise to enrich the gaming experience for Rootz players, delivering diverse and entertaining options.
David Fall, Business Development Manager at ELA Games, expressed excitement about the partnership:
“This collaboration will be mutually beneficial and a significant step forward for our studio.”
For Rootz, the partnership aligns with its player-first philosophy. CEO Sam Brown highlighted the company’s dedication to delivering top-notch gaming experiences, saying:
“We’re sure our players will enjoy these new titles, and we look forward to this collaboration’s positive impact on both companies.”
ELA Games Expands Its Reach
This isn’t the first time ELA Games has bolstered its distribution. In July, the studio partnered with Relax Gaming, leveraging its aggregation solution to rapidly scale the deployment of its games. This move has significantly increased ELA Games’ visibility across regulated markets.
Additionally, a partnership with BlueOcean has further strengthened ELA Games’ position, allowing the company to connect with new operators and reach an even wider customer base.
Rootz: A Steady Growth Path
Rootz has consistently sought out partnerships to expand its portfolio and global footprint. By collaborating with content providers like ELA Games, the company reinforces its commitment to offering diverse and top-quality entertainment for players across various jurisdictions.
This latest deal exemplifies Rootz’s strategic focus on innovation and player engagement while setting the stage for continued growth and success in the competitive iGaming landscape.
