Strengthening Online Casino Experience with Fresh and Unique Games
Rootz, known for its popular online casino brands like Wildz and Chipz Casino, has taken a strategic step to enhance its gaming content. The company has announced a new partnership with game supplier ELA Games, adding a variety of original, high-performing casino games to its platform. This collaboration aims to boost player engagement and retention by offering exciting new content.
ELA Games, renowned for its creative approach to game development, is bringing several of its best-loved titles to Rootz’s suite of casinos. Games such as Cash Crab and Joker Cashpot will now be available to players across Rootz’s brands. This move allows Rootz to diversify its offerings and provide an even more dynamic gaming experience for its users.
The Benefits of the Partnership for Both Parties
The partnership between ELA Games and Rootz is set to be mutually beneficial. ELA Games’ business development manager, David Fall, expressed excitement over the deal, noting that it would be a “meaningful development” for the studio. He emphasized the company’s belief in the quality of its games and how they would help Rootz enhance player engagement and retention.
Rootz’s CEO, Sam Brown, echoed this sentiment, stating that offering top-quality content is central to the company’s mission. “Players always come first,” Brown said. “We’re sure our players will enjoy these new games, and we look forward to this mutually beneficial collaboration.” For Rootz, the partnership not only enhances its game library but also helps solidify its reputation as a leader in online casino entertainment.
ELA Games’ Expansion in the iGaming Market
ELA Games has been actively growing its footprint in the regulated iGaming sector. Earlier this year, the company partnered with Relax Gaming’s aggregation platform, which has allowed its titles to reach a broader audience through a variety of online casinos. This collaboration with Rootz further strengthens ELA Games’ presence in the market, exposing its content to a wider player base.
Additionally, ELA Games has also formed strategic partnerships with other industry players, such as BlueOcean, helping to increase its distribution across multiple online casinos. These collaborations reflect the company’s commitment to growing its reach and solidifying its position as a leading provider of casino content.
Rootz’s Ongoing Expansion and Innovation
For Rootz, this partnership with ELA Games is just one piece of the puzzle as it continues its expansion into new markets. The company has been aggressive in adding new suppliers to its portfolio, ensuring its brands stay fresh and competitive in the rapidly growing online gaming industry. As part of its strategy, Rootz has consistently sought out top-tier content providers to diversify its offerings and appeal to a broad range of players.
With its sights set on further expansion, Rootz’s collaboration with ELA Games will likely contribute to even greater success in the coming months, providing players with new and exciting experiences while enhancing the company’s competitive edge.
