In a strategic move that signals a robust approach to its future endeavors, Rootz Ltd. has welcomed Maria Boelius aboard its C-level team. Boelius, an industry veteran with a storied career in iGaming, steps into the role of Chief Revenue and Operations Officer, bringing with her a wealth of experience and a track record of success.
A Proven Track Record in iGaming
Maria Boelius is no stranger to the iGaming industry. Her journey began in banking, but it wasn’t long before she pivoted to the dynamic world of online gaming. As the Country Coordinator for Redbet in Finland, Boelius honed her skills and later founded MH Media, an affiliate marketing network specializing in SEO for lead generation websites.
Her entrepreneurial spirit led her to co-found Mozebra Ltd, an online casino company that she would eventually sell to Spiffbet in 2020. As CEO and Co-Founder, Boelius demonstrated her prowess in strategy, marketing, and operations, earning her recognition as an industry authority.
Strategic Vision for Rootz
Boelius’s appointment comes at a pivotal time for Rootz Ltd. With ambitious goals set for 2024, her strategic guidance is expected to be instrumental in the company’s growth and global expansion. Her expertise in leveraging the latest technology to optimize operations aligns perfectly with Rootz’s forward-thinking ethos.
Her role will focus on creating a balance between revenue and operations, ensuring a solid framework for the company’s continued innovation in the iGaming industry. Boelius’s commitment to departmental harmony and her ability to turn big ideas into action are set to be key drivers in Rootz’s journey ahead.
A Leadership Style Aligned with Core Values
Sam Brown, CEO of Rootz, has expressed his confidence in Boelius’s ability to integrate seamlessly into the company’s culture. Her leadership style and drive resonate with the core values of Rootz, promising a productive and rewarding collaboration.
As Rootz sets its sights on significant milestones, the addition of Boelius to the leadership team is a testament to the company’s dedication to excellence and its pursuit of setting new industry standards.
