Rush Street Interactive (RSI) has launched an upgraded version of its iRush Rewards Loyalty Program for BetRivers and PlaySugarHouse players. This revamped program aims to provide a more rewarding experience for its users by introducing new features and benefits. The enhancements include a tiered system, simplified point earning mechanisms, and a streamlined user interface. These changes are designed to make it easier for players to earn and redeem rewards, maintain their status, and enjoy a wider range of perks.
New Features and Enhancements
The new iRush Rewards Loyalty Program introduces a premium tiered system with Gold, Platinum, and Black levels. Each tier offers unique benefits, such as complimentary cruises, luxury gifts, and vacation packages. Players will now earn three types of points on every bet: Loyalty Points, Bonus Store Points, and Tier Points. This enhancement means that in addition to the current Loyalty Level and Bonus Store rewards, players will now enjoy benefits from their Tier Levels as well.
In response to player feedback, Tier Levels have been introduced to provide a more consistent reward system. Once a player reaches a Tier Level, they will retain the benefits for that tier for the rest of the current earning period of six months plus the entire next six-month period. For example, if a player reaches the Black Tier on January 12, 2024, they will maintain Black Tier status until December 31, 2024. This extension of benefits is something players appreciate.
The revamped program updates how players earn Loyalty Level Points, Bonus Store Points, and Tier Points. Players now earn points based on the type of casino game they are playing, such as slots, progressive slots, video poker, or table games. Additionally, sports bettors now earn points for Same Game Parlays (SGPs) based on the number of legs, rather than the single rate previously applied. These changes make it simpler for players to understand how to earn points on their favorite games and bets.
Improved User Experience
In parallel with the revamped loyalty program, Rush Street Interactive has released a new, streamlined user interface. This new interface provides players with a central location to view everything related to iRush Rewards. The user-friendly design ensures that players can easily navigate through their rewards, points, and tier levels. This enhancement aims to make the overall experience more enjoyable and less complicated for users.
The new interface also includes features that allow players to track their progress in real-time. Players can see how many points they have earned, what rewards are available, and how close they are to reaching the next tier level. This transparency is designed to keep players engaged and motivated to continue playing and earning rewards.
Moreover, the new user interface is mobile-friendly, ensuring that players can access their rewards and track their progress on the go. This flexibility is particularly beneficial for players who prefer to use their mobile devices for gaming. The mobile-friendly design ensures that the experience is seamless across all devices.
Player-Centric Approach
Rush Street Interactive has always prioritized player retention and satisfaction. The enhancements to the iRush Rewards Loyalty Program are a testament to this commitment. By listening to player feedback and making necessary improvements, RSI aims to provide a more rewarding and enjoyable experience for its users. The new features and benefits are designed to add value to the player experience and reaffirm RSI’s philosophy of putting players first.
The introduction of the tiered system and simplified point earning mechanisms are direct responses to player feedback. These changes are intended to make the rewards program more accessible and easier to understand. By providing a more consistent and transparent reward system, RSI hopes to keep players engaged and satisfied.
In addition to the new features and benefits, RSI has also introduced new ways for players to earn points. The inclusion of Tier Points and the updated point earning mechanisms for casino games and sports betting are designed to provide more opportunities for players to earn rewards. These changes are aimed at enhancing the overall player experience and making the rewards program more attractive.
