Scientific Games (SG), a leading provider of retail and digital gaming solutions, has announced a significant extension of its partnership with the Kentucky Lottery. This new 10-year agreement will allow the Lottery to continue benefiting from SG’s innovative games and advanced technology, further solidifying its position in the competitive lottery landscape.
A Longstanding Partnership with Proven Success
Since 1989, Scientific Games has been the primary provider of scratch-off games for the Kentucky Lottery. The collaboration has been instrumental in the Lottery’s growth, particularly after the introduction of the Scientific Games Enhanced Partnership (SGEP) program in 2018. This program has played a crucial role in elevating the Kentucky Lottery to one of the top 20 performing instant game lotteries worldwide.
- Key Highlights of the Partnership:
- The SGEP program has enabled the Kentucky Lottery to expand its scratch-off game offerings significantly.
- The program is utilized by five of the top six instant game lotteries in the United States, showcasing its effectiveness.
- SG’s analytics and patented technologies have optimized the Lottery’s game offerings, enhancing both retail sales and marketing strategies.
The success of the Kentucky Lottery has had a profound impact on funding educational initiatives across the state. Since its inception, the Lottery has contributed over $5 billion to various educational programs, providing scholarships and grants to Kentucky families and students.
Strategic Growth and Innovation
John Schulz, SG’s President of Americas and Global Instant Products, emphasized the strategic nature of the partnership. He noted that the Kentucky Lottery’s innovative approach to growing its scratch-off product category has been a key factor in their mutual success. Schulz stated, “Our partnership has proven to be highly successful, keeping the product pipeline flowing with exciting and innovative games to Kentucky Lottery retailers and players.”
Mary Harville, CEO and President of the Kentucky Lottery, echoed these sentiments, highlighting the importance of offering new and engaging games to attract players and boost revenues. The continued collaboration with Scientific Games ensures that the Lottery can maintain its momentum and provide fresh experiences for its customers.
Recent Developments and Future Prospects
The extension of the agreement with the Kentucky Lottery comes shortly after Scientific Games announced another important deal with Puerto Rico’s Lotería Electrónica. This agreement will see SG continue to provide its solutions for an additional eight years, with the option to extend for another two years.
As Scientific Games continues to expand its portfolio of partnerships, the company remains committed to delivering innovative gaming solutions that drive revenue and support educational initiatives. The renewed partnership with the Kentucky Lottery is a testament to the effectiveness of their collaborative approach and the positive impact it has on the communities they serve.
