SOFTSWISS is marking the seventh anniversary of its Affilka affiliate marketing platform by reflecting on its growth and achievements. Since its launch in 2018, Affilka has become a trusted name in affiliate management for iGaming, supporting over 440 brands worldwide. Over the past year alone, the platform has seen a 37% rise in adoption by iGaming operators, a testament to its industry relevance and commitment to innovation.
Key Features Fueling Affilka’s Success
Affilka’s success lies in its advanced tools that streamline affiliate management, boost efficiency, and align with the latest industry trends. Among these features are the newly introduced Geo-Distributed Redirect, Comprehensive Reporting, Flexible Commission Constructor, and Built-in Payment Processing. Each of these tools plays a vital role in optimizing performance and enhancing the user experience.
Geo-Distributed Redirect: Enhancing User Journeys
The Geo-Distributed Redirect feature addresses a critical aspect of affiliate marketing: user experience. This tool speeds up redirects by 2.5 to 5 times, reducing friction in the user journey. Faster loading times not only improve user engagement but also cut bounce rates and drive conversions.
For instance, tests conducted in a specific region revealed that the average redirect time dropped from 1.5 seconds to just 300–500 milliseconds. Such rapid response times are among the fastest in the industry and have led to measurable results:
- A 3.5% to 7% increase in users successfully landing on casino sites.
- Higher registration and deposit rates.
These outcomes highlight how prioritizing seamless experiences can translate into tangible business benefits.
Comprehensive Reporting: A Tool for Smarter Decisions
Data has become the backbone of strategic decision-making, and Affilka’s Comprehensive Reporting provides just that. The platform delivers near real-time statistics, giving operators and affiliates actionable insights to refine their strategies.
The value of this tool lies in its immediacy. Affiliates can track player activity in real time, enabling them to adjust campaigns on the fly. This capability is especially critical in the competitive iGaming space, where swift reactions to data can make all the difference in attracting high-quality traffic.
Flexible Commission Constructor: Customisation for Success
As the industry moves towards more personalized approaches, Affilka’s Flexible Commission Constructor has become indispensable. This feature allows operators to create tailored commission structures that align with their specific performance goals.
The tool supports various models, including CPA, RevShare, and Hybrid. This flexibility enables businesses to experiment with strategies and find the most effective model for their unique needs. By catering to diverse requirements, Affilka ensures that its partners can maximise their potential.
Built-In Payment Processing: Simplifying Financial Transactions
Affilka’s Built-In Payment Processing addresses a critical challenge in affiliate management: efficient and secure financial operations. By integrating multiple payment systems, including Neteller, Skrill, Cryptoprocessing, and bank transfers, the platform simplifies payouts for affiliates.
Affiliates can receive earnings in multiple currencies directly from the platform’s back office. This ease of transaction not only improves operational efficiency but also fosters trust and loyalty among affiliates, ensuring smooth and timely payments.
Looking Ahead: Ambitious Plans for 2025
Affilka by SOFTSWISS isn’t resting on its laurels. Head of Affilka, Anastasia Borovaya, recently outlined the platform’s ambitious roadmap for 2025. Among the upcoming features are:
- Cohort Analysis: Deeper insights into affiliate performance and player behaviour.
- Traffic Report for Affiliates: Enhanced visibility for affiliates to monitor and optimise their campaigns.
- Improved Subaffiliate Module: New commission plans and reporting tools designed for better scalability.
Borovaya also highlighted plans to introduce geo-specific payment methods, ensuring affiliates worldwide have access to convenient cashout options. Additionally, the platform will focus on optimizing traffic delivery, enhancing load balancing, and improving system stability to handle higher volumes without disruption.
