Skylar Dice, recently appointed senior vice president and general manager of the Strat, has his sights set on redefining the property’s identity through stellar customer service. With more than 20 years of experience in the gaming industry, Dice is no stranger to the challenges and opportunities that come with managing a major Strip landmark. His focus is clear: a consistent and approachable service culture that leaves a lasting impression on visitors.
A Fresh Perspective at the Strat
Dice’s excitement for his new role is palpable. His primary goal is to improve service consistency across the property, ensuring every guest feels a sense of belonging. “We’re the tallest observation tower in the U.S., so we know there’s a lot of eyes on us,” Dice explained. The objective is straightforward—provide a remarkable experience for every visitor who steps through the doors.
The property’s service culture, Dice emphasised, aligns with Golden Entertainment’s broader philosophy of being genuine and approachable. By doubling down on these principles, he hopes to solidify the Strat as a top-tier destination on the Las Vegas Strip.
Transformation: More Than Skin Deep
Recent renovations at the Strat have elevated its appeal, giving it a modern edge that surprises even seasoned visitors. Dice shared his enthusiasm for showcasing these upgrades: “One of my favourite things is walking someone who hasn’t been here in years through the property and seeing their face light up.”
The changes are extensive:
- Casino floor renovations creating a fresh, vibrant gaming atmosphere.
- New dining options, including Chi Asian Kitchen and the iconic Top of the World restaurant.
- Exciting live shows such as Rouge, Iluminate, and Terry Fator’s celebrated performances.
Each enhancement has been carefully crafted to provide a blend of nostalgia and novelty, ensuring long-time patrons and first-time visitors alike leave impressed.
The Strat’s Strategic Position on the Evolving Strip
Las Vegas continues to transform, with the north end of the Strip emerging as a revitalised hotspot. Resorts World and Fontainebleau’s recent openings have injected new energy into the area. Dice sees this as an opportunity for the Strat to shine.
Positioned at the gateway to the Arts District, the Strat is uniquely placed to bridge the gap between the Strip’s glitz and the Arts District’s local charm. “It’s exciting to be part of a community of business owners who care about this neighbourhood,” Dice remarked. As redevelopment efforts gain momentum, the Strat’s location could become its greatest asset.
A Spotlight on Unique Activations
Looking ahead, the Strat is leaning into its distinctive features to host special events and activations that resonate with diverse audiences. Recent highlights include:
- The Pink Party: Celebrating National Finals Rodeo in the tower with unmatched views and entertainment.
- Emo Night: Featuring bands like Hawthorne Heights during the When We Were Young festival weekend.
- Scale the Strat: An annual American Lung Association fundraiser.
- Cultural Celebrations: Hosting Chinese New Year festivities with the Lohan School of Shaolin.
These events, Dice noted, tap into the property’s unique layout and iconic status, ensuring guests experience something truly one-of-a-kind.
Las Vegas: The Ultimate Gaming Destination
Even as sports betting expands nationwide, Las Vegas remains the go-to spot for group celebrations and special occasions. Dice sees the proliferation of sports betting as a win-win: “It’s growing the gaming market overall while still positioning Las Vegas as the premier destination.”
The city’s allure lies in its ability to deliver an unparalleled entertainment experience. From bachelor parties to milestone birthdays, visitors continue to flock to the Strip, drawn by its unmatched energy and world-class amenities.
Why the Strat Stands Out
So, why choose the Strat? Dice is quick to highlight its diverse offerings: thrilling attractions like the SkyJump and Big Shot, stellar dining options, and an intimate service approach that larger properties can’t replicate.
“We’re small enough to provide a personalised touch,” Dice said, emphasising the importance of creating memorable experiences. Whether it’s the adrenaline rush of a sky-high adventure or the warmth of a well-executed dinner, the Strat aims to exceed expectations at every turn.
