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Play’n Go Secures Major Caesars Deal, Doubling Down on North American Casino Market

Swedish game maker Play’n Go has taken another big swing at the North American market, striking a high-profile deal with Caesars Entertainment. This new alliance brings some of Play’n Go’s most popular slot titles straight to players across four key regions. Players in Ontario, Michigan, Pennsylvania, and New Jersey can now access titles like Reactoonz,…

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Sports Betting Margins Surge to Record Levels, Says Jefferies Analyst

Flutter-backed results drive optimism after long losing streak for bookmakers After months of sweating it out, bookmakers have finally found some breathing room. According to Jefferies Equity Research analyst James Wheatcroft, sports betting margins in the second quarter are tracking at all-time highs—offering a rare win for the sector following several quarters of bruising results.…

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Joe Asher’s Boomer’s Sportsbook Clears Final Hurdle, Launches August 1 as Nevada’s Only Independent Betting Operation

Boomer's Sportsbook is officially set to launch operations on August 1, becoming Nevada’s only independent sportsbook — a rare move in a state dominated by corporate giants. The green light came Thursday when the Nevada Gaming Commission granted it full licensing approval. The sportsbook, founded by former William Hill U.S. CEO Joe Asher, will debut…

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