MGM Resorts International and BetMGM have partnered with the American Gaming Association (AGA) to promote Responsible Gambling Education Month (RGEM) 2024. This initiative aims to enhance awareness and education about responsible gambling practices through a series of events, training sessions, and public awareness campaigns. By collaborating with the AGA, MGM and BetMGM are reinforcing their commitment to fostering a safer gambling environment and supporting players in making informed decisions.
Elevating Responsible Gambling Awareness
MGM and BetMGM are leveraging their extensive platforms to elevate responsible gambling awareness during RGEM 2024. The companies are utilizing various channels, including social media, in-app notifications, and on-site promotions, to disseminate important information about responsible gambling. This multi-faceted approach ensures that the message reaches a broad audience, from casual players to seasoned gamblers.
One of the key strategies involves the integration of responsible gambling messages into the gaming experience. MGM and BetMGM are incorporating GameSense, an industry-leading responsible gaming program, into their platforms. GameSense provides players with tools and resources to help them gamble responsibly, such as setting limits and recognizing the signs of problem gambling. By embedding these messages directly into the gaming environment, the companies aim to create a culture of responsible play.
In addition to digital efforts, MGM and BetMGM are also focusing on in-person interactions. Employees at MGM properties and BetMGM retail locations are receiving specialized training to help them identify and assist players who may be at risk of problem gambling. This training equips staff with the knowledge and skills needed to provide support and guidance, ensuring that players have access to the help they need.
Community Collaboration and Education
Community collaboration is a cornerstone of RGEM 2024. MGM and BetMGM are partnering with local organizations and community groups to promote responsible gambling education. These partnerships are designed to extend the reach of RGEM initiatives and ensure that responsible gambling messages are disseminated at the grassroots level.
One notable collaboration is with the International Center for Responsible Gaming (ICRG). MGM has committed $440,000 to fund research through the ICRG, focusing on understanding the impact of gambling on various populations, including women and military veterans. This research aims to fill significant gaps in knowledge and inform best practices for responsible gambling.
Public awareness campaigns are another critical component of community collaboration. MGM and BetMGM are launching a series of public service announcements (PSAs) that highlight the importance of responsible gambling. These PSAs will be broadcast on television, radio, and social media, reaching a wide audience and encouraging responsible play. By raising awareness through these campaigns, the companies hope to foster a community-wide commitment to responsible gambling.
Future Initiatives and Commitment
Looking ahead, MGM and BetMGM are committed to continuing their efforts to promote responsible gambling beyond RGEM 2024. The companies plan to expand their responsible gambling programs and introduce new initiatives to support players. This includes developing innovative tools and resources that leverage the latest technology to help players gamble responsibly.
One future initiative involves the use of artificial intelligence (AI) to monitor gambling behavior. MGM and BetMGM are exploring the potential of AI to identify patterns of problematic gambling and provide real-time interventions. This technology could offer personalized support to players, helping them stay within their limits and avoid the risks associated with problem gambling.
MGM and BetMGM are also committed to ongoing employee education. The companies will continue to invest in training programs to ensure that their staff are equipped to support responsible gambling efforts. This includes regular updates to training materials and the introduction of new modules that reflect the latest research and best practices in responsible gambling.
The commitment to responsible gambling is a long-term priority for MGM and BetMGM. By partnering with the AGA and other organizations, the companies are taking proactive steps to create a safer gambling environment. These efforts are not only beneficial for players but also contribute to the overall integrity and sustainability of the gaming industry.
